IAB Programmatic Marketplace

March 7

Event Details

Join Merkle's Head of Programmatic, Mac Delaney, at the IAB Programmatic Marketplace in NY - March 7th!

We're excited to have Mac speaking and joined by Randy Kilgore, Consultant at Kilgore Media Group and Jim Norton, Global Head of Media Sales at AOL for what will certainly be a hot topic:

12:05pm - Man versus Machine: Cross Training the Future Workforce

Despite the rise of automation in digital, the human touch remains critical in transactions. Hear from leaders from in the publishing and agency world on how media will be bought and sold, and what skill sets are needed on both sides to be successful in closing the existing chasm between programmatic and direct sales.

If you'd like to meet with Mac in NY, please contact us at events@merkleinc.com and we'll gladly setup a meeting time for you.

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