IBM Chief Data Officer Strategy Summit - Spring

March 29 | San Francisco, CA

Event Details

Merkle is pleased to be a part of IBM's Chief Data Officer Strategy Summit, Spring, taking place March 29-30 in San Francisco.

This exclusive event for senior data executives to share their latest innovations, best practices, challenges and use cases attracts over 120 attendees. It provides an opportunity for Chief Data Officers, Chief Analytics Officers, Chief Data Scientists and other data leaders to learn, develop and network.

Merkle's VP, Data Solutions Group, Mary Ann Buoncristiano, will be speaking on two panels during this event:.

If you would like to meet with the Merkle team at this event, please complete the form below.

Our Sessions

Location: Confab Group 1B
Date/Time: 7:30am, March 29

This panel will discuss delineating your data (successfully following lineage from A to B to C); maximizing your assets (incorporating novel data sources into your data sets); common pitfalls when dealing with multiple data sources and how they can be avoided; and what the increase in data variety means for you (identifying and acquiring untapped potential in alternative data sources).

Speaker:

Mary Ann Buoncristiano

Mary Ann Buoncristiano

Vice President, List Brokerage & Acquisition Services

Location: Confab Group 4D
Date/Time: 10:45am, March 29

This session will discuss the increasing impact of marketing efforts through the use of new tools and technologies; enabling better targeted, personalized marketing campaigns to improve effectiveness; and what are the key metrics to measure results and promote development.

Speaker:

Mary Ann Buoncristiano

Mary Ann Buoncristiano

Vice President, List Brokerage & Acquisition Services

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