Event Details
Join Merkle's Bryan Rekrut, Director of Campaign Management Platforms at Merkle as he presents at this year's IBM Think Exchange in San Francisco. The Think Exchange brings together industry leaders, experts and practitioners for an exclusive pre-conference program created for marketing, commerce and supply chain professionals. This year you'll have the unique opportunity to discover how purpose-built AI and blockchain help you make smarter decisions and create better customer experiences.
Our Sessions
How Big Players with Big Databases Personalize Marketing
Join us as our panel of leading marketing service providers and consultants share best practice tips from their IBM Campaign clients. Learn how large enterprises have upped the engagement bar through use of AI, gaining insight with external behavioral data sources and leveraging new features available with version 11.
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Google Launches an Enhanced Shopping Experience
Google has released its new shopping.google.com experience to signed in users, giving those that navigate directly to the page options to visit different categories, view sale items, explore featured stores, and more.
The Future of Marketing in the Google Stack: Take Advantage of Data, Insights and Technology
Google has won the ad game. Now marketers need to learn how to navigate the entire Google ecosystem to maximize the opportunity and their return. You simply need to understand how the Google Marketing Platform and Google Cloud Platform come together for acquisition campaigns that are supported by data, insights and technology.
Join experts from Merkle and Google as they share where the industry is going and how to deliver on the promise of people-based marketing through the Google stack.
