We are looking forward to attending The Incite Programmatic Summit taking place May 4-5 in New York City. At this year's event you will hear from agencies, brands and publishers as they answer your questions on the future of programmatic advertising.
On Tuesday May 5th, Merkle's Megan Pagliuca, Vice President and General Manager of Digital Media along with Melissa Grady, Vice President Digital Acquisition, MetLife; Tom Hagopian, Vice President, Advance Advertising, DIRECTV; and Arun Kumar, Global President, Cadron, will present "Programmatic Everything: Move Beyond Digital Display and Assess Programmatic Video, Audio, TV and More."
Until now, programmatic has been almost exclusively focused on online, display advertising. As new technologies bring about new capabilities, prepare for programmatic to take over TV, mobile, radio, and even outdoor advertising. Key takeaways include:
- Not Just Display: Explore the variety of media available to advertisers and how much focus should be spent on mobile, video, TV, etc.
- Bundled Inventory: Should publishers package inventory across media and how can advertisers take advantage of the opportunity to increase reach
- Programmatic TV: It seems to be the future of automated advertising. How can publishers and advertisers prepare for programmatic buying on televised media