We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

International Convention of Psychological Science

March 23 | Vienna, Austria

Event Details

Join team members from Merkle and Comcast as they present a symposium at the upcoming International Convention of Psychological Science in Vienna, Austria.

Speakers include:

  • Bob Wood, Senior Director, Advanced Methods & Research, Merkle
  • Tom Lacki, Senior Director, Market Research & Insights, Merkle
  • Toshi Yumoto, Director, Business Intelligence, Comcast

 

Our Sessions

Date/Time: 8:00am, March 23

The joint session will discuss the means-end theory and its related consumer decision maps (CDMs) which has provided a meaningful foundation for theoretical development and an effective direction for consumer psychology practitioners.  This symposium will provide an overview of the theory’s current state, present newly-developed approaches to identify CDMs, and provide convincing evidence of its marketing impact.

Speakers:

Bob Wood

Senior Director, Consumer Analytics

Toshi Yumoto

Toshi Yumoto

Director, Analytics

You might also be interested in: