Join team members from Merkle and Comcast as they present a symposium at the upcoming International Convention of Psychological Science in Vienna, Austria.
- Bob Wood, Senior Director, Advanced Methods & Research, Merkle
- Tom Lacki, Senior Director, Market Research & Insights, Merkle
- Toshi Yumoto, Director, Business Intelligence, Comcast
International Convention of Psychological Science
The joint session will discuss the means-end theory and its related consumer decision maps (CDMs) which has provided a meaningful foundation for theoretical development and an effective direction for consumer psychology practitioners. This symposium will provide an overview of the theory’s current state, present newly-developed approaches to identify CDMs, and provide convincing evidence of its marketing impact.