It can be frustrating to lack the data and analytic insights you need to drive meaningful customer experiences—especially in a time where real-time experiences are critical to the buyer journey. And if you haven’t already made the leap, it is inevitable that a marketing cloud is your future. But with any technology, simply adopting a cloud first environment to centralize your organization’s data and analytics doesn’t mean success. You need to consider the data migration process, how to bring IT and marketing together to build the right platform that meets your organizational needs, and how to harness the business transformation to drive decisions quickly based on data and insights.
On April 8, we are hosting a Marketing Cloud Roundtable for travel, media & entertainment senior-level marketers, analysts, and technologists to discuss their organization’s challenges and successes with data modernization, including best practices for a cloud-first approach to the solution.
Interested? Complete the form to request your invite.