We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

MarTech West

April 3 - 5 | San Jose, CA

Event Details

Merkle is excited to be sponsoring and speaking at the 2019 MarTech West conference in San Jose, CA! A tech conference for marketers and a marketing conference for technologists, content presented at MarTech will not only cross-pollinate the best ideas and latest innovations across marketing, technology, and management, but reveal the beautiful entanglements between them.

Visit Merkle at Booth #518 to take our martech survey &  get an experts advice on how to take control of your tech stack.

Interested in a Conference pass? Complete the form to request your complementary pass! Limited availability.

Time to meet? If you would like to schedule a meeting with Merkle at the show, please contact our team at [email protected] today.

Dinner Invitation: Join Merkle for dinner on Thursday, April 4 - request your invite today!

 

Our Sessions

Location: San Jose Convention Center
Date/Time: 10:55am, April 4

The idea of an integrated suite of marketing technologies to meet all the needs of the marketing organization, delivered by a single provider, is a pipe dream. The notion of solving for the entire stack without getting the key components right is a waste of money. When organizations are focused on marketing technology integration, they should be thinking about three primary components: a platform for enterprise integration and access to data, a facility for the real-time receipt and distribution of customer profile and state, and a singular platform for the orchestration of the marketing strategy across channels and media. If they get this right, they will be successful in enabling people-based business outcomes without limiting business agility.

The keys to people-based marketing technology stack are:

  • The linchpin to integration is identity
  • An integrated data platform powers business agility and innovation
  • Create intelligent consumer engagements with a single engine to operationalize data and insights

Speaker:

Matthew Mobley,

Matthew Mobley,

Chief Technology Officer,

You might also be interested in: