Merkle is excited to be sponsoring and speaking at MarTech - a tech conference for marketers and a marketing conference for technologists.
Modern marketing presents a complex web of interconnected themes: customer experience, management and strategy, marketing technologies and the operations that run them. But at the center, and threading through all of those facets, is the collection, storage, management and activation of data. The 2-day event will focus on how data informs marketing at every turn and how how marketers are leveraging marketing technology to meet the challenges and opportunities that data present.
Would you like to meet our speakers? Request time here.
Building a Roadmap for Martech Success
Today, many organizations have made large investments in marketing technology, but are not seeing the quick return that they expected, or they have a lack of visibility into where their current tech stack stands and where it needs to evolve.
During this session, Jason Williams, VP of Engineering, Dicks Sporting Goods, and Merkle’s Courtney Trudeau, Senior Director, Technology, MarTech Strategy, will discuss components and key considerations when constructing a technology roadmap. This will highlight challenges and opportunities to pave the way for a successful future. You will also hear how Dicks Sporting Goods built a roadmap to gain quick ROI and stand up use cases faster and more efficiently.
After this session, you'll be able to:
- Apply key considerations when building a technology roadmap
- Translate needs across the organization into solutions
- Understand how Dicks Sporting Goods worked with Merkle to identify opportunities with minimal effort in enablement
- Benchmark tech maturity against the industry