Event Details
Merkle is excited to be sponsoring and speaking at the 2019 MarTech West conference in San Jose, CA! A tech conference for marketers and a marketing conference for technologists, content presented at MarTech will not only cross-pollinate the best ideas and latest innovations across marketing, technology, and management, but reveal the beautiful entanglements between them.
Visit Merkle at Booth #518 to take our martech survey & get an experts advice on how to take control of your tech stack.
Interested in a Conference pass? Complete the form to request your complementary pass! Limited availability.
Time to meet? If you would like to schedule a meeting with Merkle at the show, please contact our team at [email protected] today.
Dinner Invitation: Join Merkle for dinner on Thursday, April 4 - request your invite today!
Our Sessions
Marketing Technology Today and Tomorrow: Pipe Dreams and Boiled Oceans
The idea of an integrated suite of marketing technologies to meet all the needs of the marketing organization, delivered by a single provider, is a pipe dream. The notion of solving for the entire stack without getting the key components right is a waste of money. When organizations are focused on marketing technology integration, they should be thinking about three primary components: a platform for enterprise integration and access to data, a facility for the real-time receipt and distribution of customer profile and state, and a singular platform for the orchestration of the marketing strategy across channels and media. If they get this right, they will be successful in enabling people-based business outcomes without limiting business agility.
The keys to people-based marketing technology stack are:
- The linchpin to integration is identity
- An integrated data platform powers business agility and innovation
- Create intelligent consumer engagements with a single engine to operationalize data and insights
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Customer Experience: A Key Brand Differentiator
TJ Claridge, Senior Manager for Analytics at Merkle, and Frank Lee, Senior Director Analytics at Merkle, discuss how customer trust is a competitive advantage, how to reveal a maturity map to see where your company fits in this process, and how a team should be structured for success so that the experience is a corporate adoption and not an afterthought.
Key Insights to Inform the Future of Your CRM
With marketers spending more and more of their budget on personalization tactics, the need for people-based marketing strategies is growing and customer relationship marketing (CRM) is beginning to evolve. In this article, Jose Cebrian will touch on the best ways to harness customer data and how to utilize that data across multiple channels, deepening the connection between marketers and customers.
