Event Details
Merkle is excited to be sponsoring and speaking at the 2019 MarTech West conference in San Jose, CA! A tech conference for marketers and a marketing conference for technologists, content presented at MarTech will not only cross-pollinate the best ideas and latest innovations across marketing, technology, and management, but reveal the beautiful entanglements between them.
Visit Merkle at Booth #518 to take our martech survey & get an experts advice on how to take control of your tech stack.
Interested in a Conference pass? Complete the form to request your complementary pass! Limited availability.
Time to meet? If you would like to schedule a meeting with Merkle at the show, please contact our team at [email protected] today.
Dinner Invitation: Join Merkle for dinner on Thursday, April 4 - request your invite today!
Our Sessions
Marketing Technology Today and Tomorrow: Pipe Dreams and Boiled Oceans
The idea of an integrated suite of marketing technologies to meet all the needs of the marketing organization, delivered by a single provider, is a pipe dream. The notion of solving for the entire stack without getting the key components right is a waste of money. When organizations are focused on marketing technology integration, they should be thinking about three primary components: a platform for enterprise integration and access to data, a facility for the real-time receipt and distribution of customer profile and state, and a singular platform for the orchestration of the marketing strategy across channels and media. If they get this right, they will be successful in enabling people-based business outcomes without limiting business agility.
The keys to people-based marketing technology stack are:
- The linchpin to integration is identity
- An integrated data platform powers business agility and innovation
- Create intelligent consumer engagements with a single engine to operationalize data and insights
You might also be interested in:
How Retailers Can Leverage Email for Mother’s and Father’s Day to Connect with Consumers in an Uncertain Time
This year, with COVID-19 impacting so many businesses and consumers, retailers with an online presence have a unique opportunity to connect with consumers to help fill a very real need for consumers. With these two holidays right around the corner, it’s time to tighten up your email strategy in advance of the holidays.
Boost Your Brand on Amazon
It's a critical time when brand building on Amazon is more important than ever. In this webinar, we'll explore how to connect to shoppers, even if you don't sell directly on Amazon. We'll walk you through communicating your brand personality, reinforcing your brand story through additional placements, and inspiring brand loyalty on Amazon and beyond Amazon.com.
You'll learn what brands are doing to optimize each component and how they are achieving optimal performance across all areas of their Amazon media. We'll also show you how to measure it.
