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MarTech West

April 3 - 5 | San Jose, CA

Event Details

Merkle is excited to be sponsoring and speaking at the 2019 MarTech West conference in San Jose, CA! A tech conference for marketers and a marketing conference for technologists, content presented at MarTech will not only cross-pollinate the best ideas and latest innovations across marketing, technology, and management, but reveal the beautiful entanglements between them.

Visit Merkle at Booth #518 to take our martech survey &  get an experts advice on how to take control of your tech stack.

Interested in a Conference pass? Complete the form to request your complementary pass! Limited availability.

Time to meet? If you would like to schedule a meeting with Merkle at the show, please contact our team at [email protected] today.

Dinner Invitation: Join Merkle for dinner on Thursday, April 4 - request your invite today!

 

Our Sessions

Location: San Jose Convention Center
Date/Time: 10:55am, April 4

The idea of an integrated suite of marketing technologies to meet all the needs of the marketing organization, delivered by a single provider, is a pipe dream. The notion of solving for the entire stack without getting the key components right is a waste of money. When organizations are focused on marketing technology integration, they should be thinking about three primary components: a platform for enterprise integration and access to data, a facility for the real-time receipt and distribution of customer profile and state, and a singular platform for the orchestration of the marketing strategy across channels and media. If they get this right, they will be successful in enabling people-based business outcomes without limiting business agility.

The keys to people-based marketing technology stack are:

  • The linchpin to integration is identity
  • An integrated data platform powers business agility and innovation
  • Create intelligent consumer engagements with a single engine to operationalize data and insights

Speaker:

Matthew Mobley

Matthew Mobley

Chief Technology Officer

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