Merkle is excited to be sponsoring and speaking at the 2019 MarTech West conference in San Jose, CA! A tech conference for marketers and a marketing conference for technologists, content presented at MarTech will not only cross-pollinate the best ideas and latest innovations across marketing, technology, and management, but reveal the beautiful entanglements between them.
Visit Merkle at Booth #518 to ask an expert!
Time to meet? If you would like to schedule a meeting with Merkle at the show, please contact our team at [email protected] today.
Marketing Technology Today and Tomorrow: Pipe Dreams and Boiled Oceans
The idea of an integrated suite of marketing technologies to meet all the needs of the marketing organization, delivered by a single provider, is a pipe dream. The notion of solving for the entire stack without getting the key components right is a waste of money. When organizations are focused on marketing technology integration, they should be thinking about three primary components: a platform for enterprise integration and access to data, a facility for the real-time receipt and distribution of customer profile and state, and a singular platform for the orchestration of the marketing strategy across channels and media. If they get this right, they will be successful in enabling people-based business outcomes without limiting business agility.
The keys to people-based marketing technology stack are:
- The linchpin to integration is identity
- An integrated data platform powers business agility and innovation
- Create intelligent consumer engagements with a single engine to operationalize data and insights
Chief Technology Officer