Merkle is excited to be sponsoring and speaking at the 2018 Martech conference in San Jose, CA! A tech conference for marketers and a marketing conference for technologists, content presented at MarTech will not only cross-pollinate the best ideas and latest innovations across marketing, technology, and management, but reveal the beautiful entanglements between them.
Join us for dinner?
On Tuesday, April 24 at 6:30pm, Merkle's Matthew Mobley, Chief Technology Officer, will be hosting a dinner - use the form included on this page to let us know that you are interested in joining and to request an invitation! he dinner will include marketing technology executives & thought leaders from innovative, world class brands.
Join us to expand your network, discuss new ideas that will change the face of Marketing Technology, and enjoy dinner in San Jose…on us.
Time to meet?
If you would like to schedule a meeting with Merkle at the show, please contact our team at [email protected] today.
The future of MarTech: Clouds, AI, Connectivity, and massive organizational issues
In this session, they will discuss how the MarTech landscape is changing, and that change is constant. We are seeing the emergence of CDPs, a more dominant positioning of AI and decision management, and platforms that enable connectivity across the entire consumer experience. These capabilities are being deployed in cloud based environments that promote marketing agility through high velocity adaption. Organizations must come to terms with the role of these capabilities and rationalize these into their suite of MarTech capabilities. They must also understand the implications to the organization.
Key takeaways include:
- There are some major drivers of change in MarTech: CDPs, AI, identity management and cloud.
- These changes can be the fulcrum for both technology and organization change.
- What organizations will need to do to adapt to these changes.