Merkle is excited to be sponsoring and speaking at the 2018 MarTech East conference in Boston, MA! A tech conference for marketers and a marketing conference for technologists, content presented at MarTech will not only cross-pollinate the best ideas and latest innovations across marketing, technology, and management, but reveal the beautiful entanglements between them.
Interested in an Expo+ pass? Complete the form to request your complementary pass! Limited available.
Time to meet? If you would like to schedule a meeting with Merkle at the show, please contact our team at [email protected] today.
Dinner Invitation: Join Merkle & Lytics for dinner on Tuesday, October 2 - request your invite today!
The Future of MarTech: Clouds, AI, Connectivity, and Organizational Issues
The MarTech landscape is changing, its constant. We are seeing the emergence of CDPs, a more dominant positioning of AI and decision management, and platforms that enable connectivity across the entire consumer experience. These capabilities are being deployed in cloud based environments that promote marketing agility through high velocity adaption. Organizations must come to terms with the role of these capabilities and rationalize these into their suite of MarTech capabilities. They must also understand the implications to the organization.
- There are some major drivers of change in MarTech: CDPs, AI, identity management and cloud.
- These changes can be the fulcrum for both technology and organization change.
- What organizations will need to do to adapt to these changes.
Chief Technology Officer