MarTech Spring

Event Details

Merkle is excited to be speaking at this year's MarTech Spring Virtual Event. This online event will help you stay up-to-speed on the latest developments in modern marketing and identify, evaluate, and implement time-saving, profit-generating marketing technologies. Register for our session.

Interested in a chatting with our experts? Schedule time today via [email protected]

Our Sessions

How World Vision and Merkle approach CDP evaluations

Location: Virtual

Date/Time: 1:00pm, March 29

The CDP marketplace can be overwhelming and confusing for many buyers. With over 100 platforms labeling themselves as a CDP, organizations are struggling to get started.

Join Carly French, Director, Technology Strategy at Merkle, and World Vision's Tamalyn Ramsey, Digital Technology Program Director, Kevin Howard, IT Solutions Architect and Erik Freund, Senior Technical Program Manager, as they discuss components and key considerations when executing a CDP evaluation. You'll learn how to think about creating requirements, establishing use cases, and structuring vendor proof of concepts.

After this session, you'll be able to:

Understand the CDP landscape today
Plan and build use cases
Know which key points to evaluate in a vendor POC
Rely on tips for making a final decision

Speakers:

Carly French

Director, Marketing Technology Consultant, Merkle

Tamalyn Ramsey

Digital Technology Program Director, World Vision

Kevin Howard

IT Solutions Architect, World Vision USA

Erik Freund

Senior Technical Program Manager, World Vision

How M&T Bank Successfully Implemented a CDP

Location: Virtual

Date/Time: 2:20pm, March 29

Many brands are unlocking new value by investing in a customer data platform (CDP), but the CDP Institute’s latest member survey found that just 23% of consumer marketers -- one core group of CDP users -- have completed their projects on time and on schedule. Common causes for delays during CDP implementation include not having well-defined use cases and lacking organizational alignment. But don’t fear... obstacles throughout CDP selection, implementation, and adoption are well documented and easy to mitigate with a few key steps.

Join Michael Bastedo, Product Owner of Omnichannel Personalization at M&T Bank, and Tim Mattessich, Customer Success Manager at ActionIQ, as they discuss key learnings from M&T Bank’s own CDP implementation as well as industry best practices.

After this session, you'll be able to:

Explain key business initiatives driving M&T Bank’s CDP evaluation and selection
Build a business case that creates internal evangelism
Optimize your own CDP deployment with insights from M&T Bank’s implementation