Event Details
Merkle is excited to be speaking at this year's MarTech Spring Virtual Event. This online event will help you stay up-to-speed on the latest developments in modern marketing and identify, evaluate, and implement time-saving, profit-generating marketing technologies. Register for our session.
Interested in a chatting with our experts? Schedule time today via [email protected]
Our Sessions
How World Vision and Merkle approach CDP evaluations
The CDP marketplace can be overwhelming and confusing for many buyers. With over 100 platforms labeling themselves as a CDP, organizations are struggling to get started.
Join Carly French, Director, Technology Strategy at Merkle, and World Vision's Tamalyn Ramsey, Digital Technology Program Director, Kevin Howard, IT Solutions Architect and Erik Freund, Senior Technical Program Manager, as they discuss components and key considerations when executing a CDP evaluation. You'll learn how to think about creating requirements, establishing use cases, and structuring vendor proof of concepts.
After this session, you'll be able to:
- Understand the CDP landscape today
- Plan and build use cases
- Know which key points to evaluate in a vendor POC
- Rely on tips for making a final decision
Director, Marketing Technology Consultant, Merkle
Digital Technology Program Director, World Vision
IT Solutions Architect, World Vision USA
Senior Technical Program Manager, World Vision
How M&T Bank Successfully Implemented a CDP
Many brands are unlocking new value by investing in a customer data platform (CDP), but the CDP Institute’s latest member survey found that just 23% of consumer marketers -- one core group of CDP users -- have completed their projects on time and on schedule. Common causes for delays during CDP implementation include not having well-defined use cases and lacking organizational alignment. But don’t fear... obstacles throughout CDP selection, implementation, and adoption are well documented and easy to mitigate with a few key steps.
Join Michael Bastedo, Product Owner of Omnichannel Personalization at M&T Bank, and Tim Mattessich, Customer Success Manager at ActionIQ, as they discuss key learnings from M&T Bank’s own CDP implementation as well as industry best practices.
After this session, you'll be able to:
- Explain key business initiatives driving M&T Bank’s CDP evaluation and selection
- Build a business case that creates internal evangelism
- Optimize your own CDP deployment with insights from M&T Bank’s implementation