Event Details
Merkle is excited to be speaking at this year's MarTech: A Virtual Event For Strategies & Solutions. This online event will help you stay up-to-speed on the latest developments in modern marketing and identify, evaluate, and implement time-saving, profit-generating marketing technologies.
Check out our sessions below and register today!
Time to meet? Interested in a virtual meeting with a member of our team? Schedule time today via [email protected]
Our Sessions
Transform and Optimize Your CX Landscape and Video Strategy
Customer Experience (CX) Transformation is an on-going process focused on building stronger customer relationships. Transformation starts with the basics. This session focuses on fast turnaround initiatives that can begin driving more impactful customer engagement and increased conversions in as little as 30 days. We'll cover two key areas that are important for delivering customer experiences: (1) understanding of what is working and what is broken across your most important customer experiences -- and (2) determining if your brand is fully leveraging the power of video to educate, inform, sell, and service your prospects and customers.
After this session, you'll be able to:
- Identify customer engagement, connection, and conversion friction points across your CX landscape
- Create an iterative plan to fix the problems impacting business performance
- Quickly assess your current brand video strategy
- Identify gaps where use of video can be optimized or implemented to better inform, educate, sell to and support customers
The Evolution of Customer Data Platforms And How To Evaluate Them
Amid the rapid proliferation of devices and channels, customers expect brands to "recognize" them from their previous interactions -- regardless of where they took place. Customer Data Platforms help marketers meet those expectations and allow modeling to accurately predict the next (and correct) action with each individual customer or prospect. In this session, we'll explore the current and emerging capabilities of CDPs and help you distinguish between the vendors in the marketplace.
After this session, you'll be able to:
- Understand the role a CDP plays within the martech stack
- Evaluate whether or not a CDP would benefit your brand
- Distinguish between the wide variety of companies calling themselves CDPs
- Ask the right questions to find a CDP that meets your business needs
Closing The Customer Experience Gap With A Smart-Hub CDP
Ten years ago, customer satisfaction had no discernible impact on a company’s performance.Today, brands with above-average customer satisfaction see a 4X return to shareholders over brands with below-average customer satisfaction.
As customer experience overtakes products and services as the critical driver of company growth, enterprises have been slow to adapt their technology approaches to match rapidly evolving consumer expectations. Many marketers and CX practitioners are still stuck behind legacy tools and point solutions that fail to put customer behavior at the heart of decisioning and engagement.
After this session, you’ll be able to:
- Understand how to align data, technology, and people for customer decisioning & orchestration
- Identify organizational cost savings and incremental revenue use cases
- Implement a 5-step checklist to evaluate your own smart hub approach
Merkle is pleased to co-present this session with ActionIQ
