A tech conference for marketers and a marketing conference for technologists, the content presented at Discover MarTech: A Virtual Event will not only cross-pollinate the best ideas and latest innovations across marketing, technology, and management, but reveal the beautiful entanglements between them.
And even though this year these experiences will be digital only, we are still sharing our content with you. Access the on-demand presentation of our session.
Interested in a virtual meeting with a member of our team? Request a time today via [email protected]
Marketing is Personal: Driving Marketing Success In The Cookie-less World
The biggest challenge for marketers today is enabling marketing in a world where data is hard to use, and the ability to know customers is becoming more and more limited by Big Tech. In this session, we’ll explore how to solve internal constraints on unleashing business innovation. This requires gaining a new perspective on data, as well as building and owning a customer identity platform built on first-party and cookie-less data. These two elements will be the conduit for us to drive more meaningful relationships with our customers across their entire experience with our brands.
Chief Technology Officer