Merkle is pleased to be speaking at MediaPost's RTB Insider Summit, taking place June 11 - 14, 2014 at the Kiawah Island Golf Resort in South Carolina.
On Saturday, June 14, Merkle's Paul Steketee, Head of Paid Social & Emerging Media, will join the panel, "Getting Past ‘Creepy’: Can Marketers Be Data ‘Partners’ With Customers?"
The data that is the lifeblood of programmatic platforms is not just a resource or a commodity. It is emerging as a touchpoint of trust between consumer and brands. Just ask Target or Facebook. Data governance now touches CRM, relationships with regulators, product design and marketing, brand reputation. Rather than wringing hands, this closing panel of RTB Insider Summit asks industry experts how to turn governance into a net gain – as a way to increase trust with customers and partners. If data can drive deeper better relevance and service for customers, how do marketers become real partners with consumers – show value and earn trust?
For more information about the RTB Insider Summit and to register, please visit their event site directly. To schedule a meeting with Paul or another member of the Merkle Digital team, please contact us today!