At the Fall 2021 TV and Video Insider Summit, attendees will hear from industry thought leaders as they discuss a wide variety of topics including Managing video budgets across advanced TV screens; OTT and the branded video opportunity; Mapping advanced TV channels against goals; Navigating the morass of cross-channel measurement; and Getting ready for the 2022 Upfronts.
Panel: Planning for the 2022 Upfronts
Every year media buyers marvel at TV's ability to defy the laws of supply and demand...and gravity. No one knows what the linear, cable and digital video makers will do, but how will the buyers be ready? And what are they expecting?
Moderator: Joe Mandese, Editor-in-Chief, MediaPost
- Jason Kanefsky, Managing Partner, Marketplace Intelligence, Havas Media
VP, Marketing Operations & Technology, Cancer Treatment Centers of America