We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Agenda

Two days of intensive learning, featuring keynote presentations and case studies

4:00 PM - 6:00 PM
Event Registration

Location: Omni Hotel - Jefferson Ballroom Foyer


5:00 PM - 7:00 PM
Opening Reception

Location: Omni Hotel - Atrium

8:30 AM - 9:30 AM
Breakfast

Location: Omni Hotel - Atrium

Sponsored by Bing


9:30 AM - 10:00 AM
Welcome & Opening Remarks

*Available to LiveStream

Presented By

10:00 AM - 10:15 AM
The Who, The What, The Where/When/How

*Available to LiveStream

This session will provide the groundwork for all the content being presented over the next day and a half.

Presented By

10:15 AM - 10:45 AM
Rethinking Segmentation

*Available to LiveStream

Defining your audience now requires a much deeper understanding of what people value about your product, and how different people value different things. We’ll discuss how to determine what people care about and why, so you can map your brand’s values to different segments.

Presented By

10:45 AM - 11:00 AM
Networking Break

Sponsored by Botify


11:00 AM - 11:30 AM
Sponsored Keynote Presentation

*Available to LiveStream

Presented By

11:30 AM - 12:00 PM
Uncovering Your "White Space"

*Available to LiveStream

Your strategy starts with thinking about where the white space is, where you have room for growth, and what challenges exist within your market. To build a successful marketing approach, you need to uncover an own-able opportunity for your brand or product in today’s market.  You’ll also need to understand the outcomes you want to achieve. We’ll focus on the process of gaining critical insights about your brand, your audience and the overall market landscape that help will you to define a unique value proposition and marketing platform to guide all of your marketing initiatives.

Presented By

12:00 PM - 12:30 PM
Rethinking How You Execute and Journey

*Available to LiveStream

Paid, owned, and earned media is less about planning and more about interacting. We’ll walk you through a connected, omni-channel journey activated by media and customer experience strategy.

Presented By

12:30 PM - 1:30 PM
Lunch & Learn

Location: Omni Hotel - Jefferson Ballroom

Sponsored by Yahoo! Gemini

1:00pm - 1:30pm: Context is King - Using Gemini Native to Get It Right, in the Right Moment

*Available to LiveStream

Recent headlines highlight the incredible need to make sure your brand is not just getting their message right, but also getting it right in the right moment. Context matters. Come see insightful new research on the importance of brand safety and how Gemini can scale your buy in a premium context environment.

Presented By

1:30 PM - 2:00 PM
0-60: Sprinting into the Fast Lane

This session will present a case study in transition and running an agile methodology to plan, build, and deliver better customer marketing experience.

Presented By

2:00 PM - 2:30 PM
Facebook’s Data Privacy Changes and What You Need to Know’

*Available to LiveStream

Presented By

2:30 PM - 3:15 PM
Primed to Buy

*Available to LiveStream

The retail race is on, and the starting line has moved. Bad news Google, 50% of shoppers begin their product searches on Amazon. This session will focus on strategies for winning today’s buyers. Let us help you ‘finish ahead’ by starting in the right place.

Presented By

3:15 PM - 3:30 PM
Networking

Sponsored by LiveIntent


3:30 PM - 4:00 PM
People-Based Search: A segmentation goldmine

*Available to LiveStream

This session discusses the power of combining what you know about people with what you know about their intentions to create a profitable search strategy.

Presented By

4:00 PM - 4:30 PM
Truth in Data. Proof in Performance. A Nestle Waters Story

*Available to LiveStream

Through the activation of disparate data, Nestle Waters North America has enabled performance driving insights across media, customers, and even the weather. This session will explore the possibilities and demonstrate how you can do it too!

Presented By

4:30 PM - 4:45 PM
Day 1 Closing Remarks
Presented By

4:45 PM - 5:45 PM
Workshops

Plan to attend one of these workshops to gain a deeper understanding on topics such as: the Merkle Innovation Cloud, Google Cloud, DMP and SEO.

Google Cloud Workshop

Presented by: Ankur Jain, SVP, Cloud Platforms, Merkle; Anant Mistry, Director, Cloud Innovation, Merkle and Craig Howard, VP, Data Management, Merkle

Are you tired of filling out requisitions to provision necessary hardware and software to develop your marketing analytics solution? Are you tired of waiting for the hardware/software to be procured? Are you tired of spending too much money in standing up analytic sandboxes? Are you constantly running out of storage and compute capacity on your solution? Is your solution infrastructure nearing end of life? Do you feel bogged down by the time and effort required to generate the simple insights that drive marketing campaigns? 

If answer to any of the above questions is yes, we will show you art of the possible to stand up marketing analytic solutions in a matter of hours leveraging Google Cloud Platform. Bring up on-demand analytic sandbox using Google’s petabyte scale BigQuery. Run your queries in seconds and develop solutions in days/weeks which used to take months/years. 

Attendees of this workshop will experience a real-time demo that gain working knowledge of the following: 

  • Current public cloud and big data trends 
  • The benefits and value of public cloud 
  • Google Cloud Platform Overview 
  • Rapid data ingestion from Doubleclick Campaign Manager and Salesforce 
  • Digital Identity matching/resolution across data sources 
  • Joining data sets across sources 
  • Developing analytic-friendly structures (Merkle calls them event streams) 
  • Data discovery through ad-hoc queries 
  • Data visualization and exploration using Tableau 

 

DMP Workshop

Presented by: Mayur Dharwadkar, Sr. Mgr., Analytics, Merkle and Joseph Walton, Associate Director, Analytics

Audience Management platforms like DMPs and CDPs have become core components in every digital marketer's arsenal. Join our experts as they take you beyond all the hype and give you the keys to unlock success and optimize your digital marketing efforts through these platforms while providing an overview of the platform’s capabilities and share success stories.

Workshop attendees will:

  • Distinguish between the various audience platforms  
  • Learn best practices for achieving higher performance
  • See how organizations have gained value from these platforms

 

SEO Workshop

Presented by: Adam Audette, SVP, SEO, Merkle and Max Prin, Head of Technical SEO, Merkle

The Accelerated Mobile Pages (AMP) framework has tremendously improved over the last year or so – especially for retail websites, with new features around purchasing, related products widgets, product and category pages, etc. Progressive Web Apps (PWA) are a relatively new concept and way to increase the capabilities of websites while keeping the reach of the web. Combining both might be the idea implementation and the future of e-commerce – by leveraging AMP for search visibility and click-through-rate, and PWA for user experience and conversion.

Workshop attendees will learn:

  •  How to get started with AMP and PWA
  • What AMP features can be used to create compelling e-commerce pages
  • How AMP and PWA can be technically combined to create a seamless user experience

 

Amazon Workshop

Presented by: Todd Bowman, Sr. Dir., Amazon & Product Marketplaces, Merkle and Danielle Waller, Manager, SEM & Feeds, Merkle

In this workshop, we will provide in-depth best practices for sellers. After building the foundation of what the best sellers do on Amazon, we will have a scavenger hunt challenge where attendees have to search for examples on Amazon where sellers are utilizing best practices and where others have room to improve.

Workshop attendees will leave with a better understanding of:

  • What makes a great product page
  • How to create ads that drive a strong return on Amazon

Please plan to bring an internet-ready device to this workshop (mobile phone, computer, tablet, etc.)


6:00 PM - 6:00 PM
Transportation to Reception/Dinner

Location: Omni Hotel - rear lobby


6:30 PM - 9:30 PM
Party & Dinner

Location: Pippin Hill Farm & Vineyards

8:30 AM - 9:30 AM
Breakfast

Location: Omni Hotel - Atrium


9:30 AM - 9:45 AM
Day 2 Welcome
Presented By

9:45 AM - 10:15 AM
Google Shopping Vision

*Available to LiveStream

Join Google to hear what they are doing to adapt to consumers’ evolving expectations both today and in the future for shopping. And, what is being developed to help advertisers win in the new retail ecosystem.

Presented By

10:15 AM - 10:45 AM
Smart Journey Experiences

*Available to LiveStream

The experience economy has arrived, are you ready for it? We’ll discuss the industry’s leading practices in journey research, behavioral analytics, and the neuro-content and design that informs breakthrough customer experiences.

Presented By

10:45 AM - 11:00 AM
Networking Break

11:00 AM - 11:30 AM
Data-Driven Performance Creative

*Available to LiveStream

Making connections with the increasingly time-starved and distracted consumer requires creative that is informed by data insights. We’ll explore how to better leverage data to develop high-performing creative assets.

Presented By

11:30 AM - 12:00 PM
The Content Management System and Digital Asset Manager of Tomorrow

*Available to LiveStream

Learn what you need to get ready for the evolution of CMS. From digital asset management to audience identification, the future of content management will require a navigation strategy.

Presented By

12:00 PM - 1:00 PM
Networking Lunch

Location: Omni Hotel - Atrium

Hear from Last Year's Attendees

  • “We really enjoyed this year’s Summit! The main stage presentations were particularly interesting and gave us ideas on how we can further advance our marketing strategies to better target our customers.”
    Monica Queally

    Monica Queally

    Senior Marketing Manager, Nestle Waters North America

     
  • “Walked away from this year’s event with some new ideas on what my team can do as we work on our planning for the balance of the year – glad I made the time to be here!”
    Digital Marketing Manager

    Digital Marketing Manager

    From High Tech Company

     
  • “Loved being able to see what others are doing and be up-to-date with the latest marketing trends.”
    Director of SEM

    Director of SEM

    Fortune 1000 High Tech Company

     
  •  
  • “This is my favorite digital marketing conference each year. The amount of high-level intelligence is staggering, and the room is PACKED with thought leaders.”
    Director of Digital Advertising

    Director of Digital Advertising

    Fortune 1000 Financial Services Provider