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Agenda

12:00 PM - 3:00 PM
Registration

3:00 PM - 3:15 PM
Opening Remarks
Presented By

3:15 PM - 3:45 PM
Opening Session
Presented By

3:45 PM - 4:15 PM
2019 Marketing Imperatives Overview

4:15 PM - 5:00 PM
Opening Keynote

5:00 PM - 6:00 PM
Meet the Experts

6:00 PM - 7:00 PM
Welcome Reception
6:15 AM - 7:15 AM
Wellness Class

8:00 AM - 8:30 AM
Facebook Presentation

8:45 AM - 8:55 AM
Welcome Remarks
Presented By

8:55 AM - 9:30 AM
Day 2 Opening

9:30 AM - 10:15 AM
Industry Keynote

10:15 AM - 10:30 AM
Integrate Your Customer Strategy

This session will discuss how to build a picture of your desired audience, understand those relationships and how you’d like to change them, and how to create a flexible roadmap for change.

Presented By

10:30 AM - 11:00 AM
Imperative Keynote

11:00 AM - 11:15 AM
Networking Break

11:15 AM - 11:45 AM
Imperative 1 Breakouts

11:45 AM - 12:15 PM
Sponsored Keynote

12:15 PM - 1:15 PM
Meet the Experts

12:15 PM - 1:15 PM
Networking Lunch

1:15 PM - 1:30 PM
Integrate Your Technology Stack

This session will discuss how to unlock your marketing technology stack through a centralized data facility: a rapid access to data, the management of identifiers for a person, and an easy connection to your ecosystem.

Presented By

1:30 PM - 2:00 PM
Imperative Keynote

2:00 PM - 2:30 PM
Imperative 2 Breakouts

2:30 PM - 3:00 PM
Meet the Experts

3:00 PM - 6:00 PM
Afternoon Activities

7:00 PM - 11:59 PM
Summit Party
6:15 AM - 7:15 AM
Wellness Class

8:00 AM - 8:30 AM
Breakfast Session

8:45 AM - 8:55 AM
Welcome Remarks
Presented By

8:55 AM - 9:40 AM
Industry Keynote

9:40 AM - 10:00 AM
Integrate Your Execution

This session will discuss how to bridge instead of break your internal silos, embrace new ways of collaborating across your business, gain budget and buy-in and take your customer-based strategy to market.

Presented By

10:00 AM - 10:30 AM
Imperative Keynote

10:30 AM - 10:45 AM
Networking Break

10:50 AM - 11:20 AM
Imperative 3 Breakouts

11:30 AM - 12:00 PM
Closing Keynote

12:00 PM - 12:15 PM
Closing Remarks
Presented By

12:15 PM - 1:30 PM
Networking Lunch

12:15 PM - 1:30 PM
Meet the Experts

Hear from Last Year's Attendees

  • “Thank you again for inviting us to attend the Merkle Summit last week!  I really enjoyed hearing from other industries outside of FIs, and it was refreshing to know that most everyone has faced (or still faces) the same challenges as us.  We have a long way to go, but with Merkle as our partner, I am optimistic that we will make great strides in the next few years!”

    Vice President

    Fortune 1000 Financial Services Provider

     
  • “I really enjoyed the content (and the venue) and all the people I met!”

    Manager

    Financial Services

  •  
  • “Not only was the Merkle Summit seamlessly executed with valuable content, the networking opportunities were ample! The content of each presentation was very relevant and provided me with a few great thoughts/ideas to try to integrate into our business.”

    Director

    Fortune 1000 Retailer