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Presentations from Merkle's 2018 Executive Summit

Monday June 11

 

Opening Remarks

Presented by: Craig Dempster, President, Merkle Americas


Welcome to the Era of People-Based Marketing

Presented by: David Williams, Chairman & CEO, Merkle


2018 Marketing Imperatives Overview

Presented by: Adam Lavelle, Global CMO & Chief Solutions Officer, Merkle


Opening Keynote: Brand Storytelling & Earned Media

Presented by: Ted Rowlands, Journalist & Director of Narrative, adidas, and Mac Delaney, SVP, Media Investment & Innovation

 

Tuesday, June 12

 

Instagram “Story School”: Learn About the Stories Format and Up Your Own Story Skills

Presented by: Brian Watroba, Agency Partner, Facebook


Day 2 Opening Remarks

Presented by: David Williams, Chairman & CEO, Merkle, and Nick Brien, CEO, Dentsu Aegis Network Americas


Marketing Imperative 1: Addressable Advertising

Presented by: Adam Lavelle, Global CMO & Chief Solutions Officer, Merkle


Key Trends in Digital Experience Innovations

Presented by: Loni Stark, Sr. Director, Strategy & Product Marketing, Adobe


Enhancing Identity: Adobe Experience Cloud + M1TM


Marketing Imperative 2: Personalized Experiences

Presented by: Adam Lavelle, Global CMO & Chief Solutions Officer, Merkle


Imperative Keynote: Equipped for the Journey

Presented by: Giles Richardson, Vice President, Digital Journeys, T-Mobile

 

Wednesday, June 13

 

Are You Pushing Products, or Connecting Conversations? The Five Principles of an Always-On Customer Experience

Presented by: Matt Nolan, Head of Marketing, Decision Sciences Division, Pega


Industry Keynote: Creating Conversations with Real People

Presented by: Antonio Sciuto, EVP, Brands & CMO, Nestle Waters North America, and Ken Geis, Vice President, Client Partner, Merkle


Marketing Imperative 3: CRM & Loyalty

Presented by: Adam Lavelle, Global CMO & Chief Solutions Officer, Merkle


Closing Keynote: Re-thinking the Customer Experience + Engagement in the Phygital World

Presented by: Ellen Duncan, Director, Digital Platforms, Coca-Cola, and Chris Wayman, EVP, Chief Client Officer, HelloWorld, a Merkle Company