Merkle is proud to be hosting its 2nd annual Life Sciences Executive CRM Exchange, November 6-7, 2014 at the Ritz-Carlton, Coconut Grove in Miami, FL. This year's Exchange will focus on the theme of Personalizing Customer Experiences: Data-Driven Insights that Drive Health Outcomes and Financial Performance.
This year's Exchange will provide attendees with the opportunity to spend a day and a half with their peers from the Life Sciences and Pharmaceutical industries discovering how to successfully prepare for Personalized Healthcare Marketing. Attendees can expect to learn;
- How to design and execute at scale across; platforms, individual communication streams, and devices to drive acquisition, conversion and adherence.
- How to unlock creativity and big ideas based on data analytics and behavioral insights in a paid, earned and owned, digital health environment.
- Best practices in MLR solutioning and the fast-path to connecting marketing automation tools that will drive performance and outcomes.
Interested in attending? Email our events team at [email protected] to learn how you can join us at this year's event!