Event Details
We're excited to announce that Merkle's Barry Sands, VP, Client Partner, will be speaking at MMA SM2 Innovation Summit taking place September 25-26 in NYC!
This 2-day event will discuss how to leverage mobile to build new brand experiences and achieve consumer engagement, next steps in mastering mobile and how industry innovator are disrupting their industries.
Our Sessions
Premium Matters: Why Nurturing the Publisher-Direct Relationship is Key to Brand Building
It’s more challenging than ever for marketers and brands to create meaningful and relevant experiences that align with what consumers really want. With the ever-increasing need to drive scale and reduce cost, brands have struggled to scale their direct—publisher buying, the strategy which many have found to drive the greatest brand results. In this workshop we will bring together brands, agencies and publishers to discuss the best ways to tell brand stories and build relationships with consumers through media.
Panelists:
- Ian Lowe, CEO, Adslot
- Todd Anderman, COO, Sales & Marketing, Group Nine Media
- Tom Triscari, Managing Partner, Co-Founder, Labmatik
- Barry Sands, VP, Client Partner, Merkle
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