Merkle is proud to be speaking at this year's MMS Upfront, taking place at Chelsea Pier 59 in NYC.
On Monday, May 8 at 2pm ET, Merkle's Chief Media Officer, Coleen Kuehn will moderate a panel titled, "View from the Top: Native Advertising."
The End of Interruption: This panel will describe the state of affairs and what to expect in native advertising for the coming year.
In 2017, content marketing is getting more budget dollars and bigger staffs. Branded content and native advertising is growing dramatically, in part because of the increasing adoption of ad blocking, but mostly because native ads drive higher brand lift and engagement than traditional banner ads. It's also the perfect mix of creativity and data, as it has become automated and scalable. Join us to hear top marketer's thoughts on how branded content and native advertising could be the answer to the post-advertising revolution.
Coleen Kuehn, Chief Media Officer – Merkle (Moderator)
Michael Lampert, EVP Head of Digital NY/LA - 360i
Rich Guest, President of North America - Tribal Worldwide
Jeff Semones, Partner & Social Media Practice Lead - MediaCom
Jay Freedman, CRO, Nativo
Contact our Events team today to request a complimentary pass to this exciting event!