Event Details
We are happy to announce that Merkle's Alexis Sanders, Technical SEO Account Manager will be speaking at the 2018 MozCon Conference taking place July 9-11 in Seattle, WA.
MozCon is a three day, one-track conference full of forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing, and more. At MozCon you'll connect with an amazing community of industry leaders and chat with the speakers and Moz staff.
Want to meet Alexis? Schedule time today!
Our Sessions
The SEO Cybord
SEO requires a delicate balance of working for the humans you're hoping to reach, and the machines that'll help you reach them. To make a difference in today's SERPs, you need to understand the engines, site configurations, and even some machine learning, in addition to the emotional, raw, authentic connections with people and their experiences. In this talk, Alexis will help marketers of all stripes walk that line.
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Designing a Full-Funnel Facebook Audience Architecture
In 2018, Facebook accounted for 21.8% of total digital ad spend. With that weight of investment, getting Facebook right is critical to the success of your media program, and it all begins with your audience. Viewers of this webinar will be walked through the range of Facebook targeting capabilities, including using first-party data and signal-based full-funnel audience strategies. Join Merkle as we share best practices for maximizing your Facebook dollars through highly relevant, data-driven Facebook audience strategies.
