Retail's Big Show will bring an entire industry back together. When normal life was put on hold, retail never stopped - continually changing to meet the changing needs of customers and communities. Now that it’s go-time! At NRF attendees will hear from industry thought leaders and discover all the tech that will not just prepare you, but accelerate you into this new era, no matter how far you have to go.
Refreshingly Personalized Cross-Channel Experiences: How Neutrogena Leveraged DTC Strategies to Engage Customers
The Neutrogena Black Friday campaign included the creation of the Skin360 progressive web app, integration of Einstein AI, utilization of Salesforce Marketing Cloud to send personalized messaging, and also directed consumers to a newly improved ecommerce experience.
In this session hear how Neutrogena implemented this campaign and why it won the 2021 Salesforce Partner Innovation Award.
Commerce Strategist, Merkle