NRF 2021 Chapter 1 focuses on Forward Together. The world, and the world of retail, is transforming at a rate faster than we’ve ever seen. The event will bring together industry thought leaders to discuss retail's biggest topics and forecast what's next - attendees will learn tangible takeaways to transform their business. Plus check out the future of retail today in the virtual Expo!
Capitalizing on the Growth of eRetail
Over the past 18-24 months, there has been a surge in Retail Media Networks (RMNs) with retailers looking to maximize the use of first party data, personalize experiences, build a new revenue stream and innovate across an evolving retail landscape. Join Brent Rosso, Retail Brand & Performance Marketing Lead & Consultant and Google's Mauricio O'Connell, Head of Industry and Samantha Kahn, Head of Retail Partnerships, for this interactive session to learn about:
- The evolving landscape and how retailers should adapt to be successful
- The role of the retail media network
- The challenges retailers face and how organizations can scale their coop or digital media offering
- The importance of partnership with CPGs, technology and platform partners
SVP, Media and New Stream Media Solution Lead