As the leading voice for retail, NRF is the only one that convenes a community of this size. NRF 2020 Vision: Retail’s Big Show is the one place where retailers all come together to see beyond what is, to reveal what could be. Plotting a vision for where the industry is going by learning from where its been. It's where visionary talent meets visionary tech. Where big box retailers share out of the box ideas, and the latest and greatest becomes the here and now.
While you're there, grab a few minutes with the Merkle team to discuss how to turn your company's data into insight and strategy. Merkle helps retailers gain a single view of their customers so they can deliver the right experiences through media, CRM, and loyalty programs.
Drop us a note to join us for dinner on Monday, January 13, or stop by the Adobe booth to see our scheduled sessions during one of the below times:
- Sunday, January 12, 12:00pm & 3:45pm
- Monday, January 13, 2:15pm
- Tuesday, January 14, 2:30pm
Merkle & AEP Loyalty: Evolve Loyalty with Identity and Experience
Loyalty is a customer strategy, not just a program. Retailers must evolve their loyalty approaches to stay relevant amid increasing customer expectations and a challenging ecosystem. Traditional loyalty programs create barriers to evolution: Transactional focus, siloed data and systems, and lagging insight lead to fragmented identity and disconnected experiences. Together, Merkle and Adobe bring the strategy and technology retailers need to overcome these hurdles.
This session focuses on delivering unified identity and consistent consumer experience through scaled orchestration and real-time decisioning. Attendees will see how Merkle Promotions & Loyalty Solutions and the Adobe Experience Platform enable retailers to acquire, engage, and retain their best customers through immediate, authentic interactions and personalized moments of value across the customer journey.
Experience Platforms Lead,