Merkle is proud to be speaking at this year's NTEN conference, taking place March 13 - 15, 2014 in Washington, DC.
On Friday, March 14, Eve Smith, Director, Strategy at Merkle will lead a session titled, "Next Generation Gift Catalogs – A Peek Inside a Few of the Most Innovative Fundraising Programs in the U.S."
Online Gift Catalog fundraising programs are driving nonprofit fundraising revenue up using innovative multi-channel programs leveraging print, web, mobile, social and other digital media along with innovative tactics from the commercial sector, especially e-commerce. A program from Save the Children will be shared, highlighting their success with digital acquisition and mobile including their mobile gift catalog. Eve will share insights on other gift catalog programs that are bringing in new donors and new revenue.
Attendees will walk away with:
1) Understanding how gift catalogs can improve your fundraising program and grow your donor base;
2) Strategies for tuning up a gift catalog program across channels;
3) Key metrics for evaluating success.
To schedule a meeting with Eve or another member of the Merkle team at NTEN, please reach out to our Events team today. And visit the show site to learn more about the conference & to register.