Merkle is excited to have two of its team members speaking at the upcoming OMMA conference in Denver, CO!
Merkle's Kelly Leger is speaking in a panel titled "After Blocking: What is the Better User Ad Experience?" at 11:00am local time. Later that day, Merkle's Jessica Mainelli is speaking on a panelt titled "The Trust Offensive: Solving for Fraud, Viewability, Transparency." See below for specifics on each session.
The Trust Offensive: Solving for Fraud, Viewability, Transparency
It has been a tough year for programmatic advertising. Ad blocking, fear of fraud, assaults on the transparency of the supply chain all erode trust – in the technology, in the business models, in the very relationships between agencies and clients. We end OMMA Denver by launching a trust offensive and ask some of the leaders across the supply chain to plot a course forward. How does the industry clean up some of the mess that technology, complexity and greed created.
- Moderated by: Aaron Batte, Founder, Faction Media
- Panelists Include: Sean Baker, President, IMM; Jessica Mainelli, VP, Account Management, Merkle; Ryan Wilson, Founder/CEO, Five Fifity
After Blocking: What is the Better User Ad Experience?
In this year of the blocked ad and disgruntled user, it is easy to talk up the need for “better ad experiences”, “more discipline” among publishers, or “ads people want to see.” But what does a better ad experience look like anyway? Are any of the initiatives like LEAN or Acceptable Ads demonstrating that less bothersome advertising really is better advertising? Are the real solutions coming from publishers? Or is programmatic technology actually part of the solution to a problem some say over-automation accelerated?
- Moderated by: David Slayden, Executive Director and Founder; Interaction Design MA Department of Advertising, Public Relations and Media Design, University of Colorado Boulder
- Panelists include: Richard Jones, CEO Wayin; Kelly Leger, Vice President, Merkle; Nick Williams, Manager, Media + Design, Digital Fusion
VP, Digital Data Solutions, Merkle