We are excited to speak at this year's OMMA Programmatic Mobile conference taking place at the Metropolitan Pavilion in NYC.
During the event you will hear the top programmatic mobile marketing executives, agencies, and media decision makers share their experiences, insights, research, and predictions for the future of programmatic mobile advertising through keynotes, case studies, research presentations, and more.
On Thursday, October 1 at 10:45am EST Merkle's Angelina Eng, VP, Platform Solutions & Activation, will participate in the discussion "Match Game: Improving Your Cross-Screen Percentage". As media buying moves from desktop to mobile and both screens often work in the night light of prime time TV, connecting mobile IDs is the new holy grail. But it is an issue. Evolving device advertiser tags in apps, deterministic vs. probabilistic IDs, multiple browser tags, and the problem of matching them to desktop cookies make all of this a challenge. We ask the buyers and planners themselves what is working for them.
Join @angelinaeng's disuccsion using #MPOMMA
If you would like to schedule a meeting with a member of the Merkle team at this conference, please contact our events team at [email protected].