Merkle is proud to be a speaker at the 2016 Oracle Data Cloud Summit, taking place in NYC June 7.
At 4:25pm, don't miss David Barker, VP, Media Sales and Ad-Tech, Oracle Marketing Cloud, Larry Nagel, Director of Online Marketing, MetLife, and Karima Zmerli, Ph.D., Vice President, Digital Data Strategy and Audience Management, Merkle as they present "Marketing To People Is About Experiences, Not Impressions."
These days, marketers want to focus on marketing to people -- creating experiences rather than "impressions." Maybe marketers need to focus on the importance of 1st party data and CRM to power this type of marketing. Maybe the new currency should be about experiences, how we customize them across channels and at different stages of the customer journey. This session will feature a brand marketer, a veteran agency and the leading SaaS platform discussing this very challenge and the ways they have found to succeed.