We returned to sponsor the 2017 Oracle MME conference in 2017.
Attendees got the chance to meet thousands of Modern Marketers who are there to experience innovation. Get access to the best practices and the latest technology in dozens of courses and breakout sessions. Attend the Markies and see how you can add Award-Winning Modern Marketer to your resume. Network and collaborate with peers and leaders to create new opportunities. Meet technology partners and tap into the latest innovations. Go home inspired by industry luminaries and pave your roadmap to greater success for your company and career.
Modern Marketing Experience is the place to experience all the technology and expertise of the leading marketing cloud. Create a superior brand experience. Truly understand and personalize your customer experience. Use data and analytics to inform every action and touchpoint. Make the most of your marketing technology ecosystem. Join us and see how you can deliver the best of your brand.
From Product to Customer Centricity: How To Get Started on a B2B Transformation
Traditional B2B marketers have focused their efforts on product marketing techniques such as “speeds and feeds”. Cisco has embarked on a transformational journey where the customer is at the center. The approach shifts marketing focus from products to customer. To stop thinking about customers on a list and more about customers as audiences and real people who are digitally addressable at scale with optimized personalized experiences. See how they approached this transformation, the challenges they faced and how they are planning to capitalize one of the many B2B marketing opportunities in the marketplace.
Vice President and Client Partner