We are excited to speak with Nationwide Insurance at Predictive Analytics World Boston on Tuesday, September 28th at 3:30pm EST. Predictive Analytics World focuses on concrete examples of deployed predictive analytics. Hear how Fortune 500 analytics competitors and other top practitioners deploy predictive modeling and what kind of business impact it delivers.
Details on our session are as follows:
Case Study: Nationwide Insurance
"Using Clustering Techniques to Drive Segment Based Targeting – How Nationwide is Using Analytics to Increase Plan Participation and Drive Consumer Benefit"
Matthew Snow, Director of Analytics, Merkle
Marc Metzger, AVP Participant Marketing, Nationwide Retirement Plans Marketing
In today's world, personalization and delivering customized experiences are key when serving your customers. Nationwide leverages a unique clustering approach to first help them better understand their customer segments and their plan performance, and secondly to identify the most optimum plan performance groups for profile development and look alike targeting. This session will provide a case study of the approach taken to fuel targeted messaging, campaigns and cohesive online and offline customer experiences through the use of statistical clustering techniques using Nationwide customer and plan performance data, combined with third party, multi-channel data such as demographic, attitudinal and psychographic insight.
Contact our events team to receive your 15% off discount code! We hope to see you there! #PAWcon