We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

PAW Boston

September 27 - October 1

Event Details

We are excited to speak with Nationwide Insurance at Predictive Analytics World Boston on Tuesday, September 28th at 3:30pm EST.  Predictive Analytics World focuses on concrete examples of deployed predictive analytics. Hear how Fortune 500 analytics competitors and other top practitioners deploy predictive modeling and what kind of business impact it delivers.

Details on our session are as follows:

Case Study: Nationwide Insurance

"Using Clustering Techniques to Drive Segment Based Targeting – How Nationwide is Using Analytics to Increase Plan Participation and Drive Consumer Benefit"

Presented by:

Matthew Snow, Director of Analytics, Merkle

Marc Metzger, AVP Participant Marketing, Nationwide Retirement Plans Marketing

In today's world, personalization and delivering customized experiences are key when serving your customers. Nationwide leverages a unique clustering approach to first help them better understand their customer segments and their plan performance, and secondly to identify the most optimum plan performance groups for profile development and look alike targeting. This session will provide a case study of the approach taken to fuel targeted messaging, campaigns and cohesive online and offline customer experiences through the use of statistical clustering techniques using Nationwide customer and plan performance data, combined with third party, multi-channel data such as demographic, attitudinal and psychographic insight.

Contact our events team to receive your 15% off discount code!  We hope to see you there! #PAWcon

You might also be interested in: