Event Details
Merkle is pleased to be attending and sponsoring the Pega Customer Engagement Summit in Detroit, MI on October 30, 2018.
This one-day event provides attendees with the opportunity to hear how technologies are driving end-to-end customer engagement, connect with IT and business leaders from Detroit's leading brands, and talk to experts and get hand-on with Pega solutions.
Time to meet? If you would like to meet with Merkle during the Pega Customer Engagement Summit contact our team at [email protected].
Our Sessions
What's Next in Omnichannel: Integrating the Worlds of MarTech & AdTech
Merkle delivers people-based marketing solutions at scale to some of the largest, most complex organizations. We have prebuilt solutions that connect the world’s leading omnichannel decision management technology (Pega Marketing) with some of the leading customer experience solutions such as the Adobe Marketing Cloud. During this breakfast session, we will show how Merkle has implemented Pega’s customer decision hub to deliver omnichannel customer experiences through Pega Marketing, Pega Next Best Action Advisor, Adobe AEM and Adobe Audience Manager.
Speakers:
Sr. Director, Marketing Platforms
Sr. Director, Customer Experience
You might also be interested in:
Talking Personalization, Part 5: Financial Services
In this series, we’ve interviewed technical, creative, data, and process experts at Merkle to gain insight into how organizations are creating more personalized experiences. This interview offers an industry-specific view of what is happening in the financial services industry as it relates to personalization with Paul Evers, EVP.
Finding and Recommending the Right Customer Data Capability
Brands are often missing several core marketing technology capabilities across their ecosystems. Many need to solve numerous MarTech challenges, with central data storage as a chief issue. Often, due diligence reveals that a customer data platform (CDP) is the answer to solving a brand’s central data storage challenges while maintaining overall flexibility within the rest of its tech stack. Evan Lantz, Consultant, Marketing Technology and Strategy at Merkle, takes a case study approach to illustrate how the CDP can solve the central data storage problem.
