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Pegaworld 2018

June 3 - 6 | MGM Grand, Las Vegas

Event Details

AS one of the largest global implementation partners for Pega Marketing, Merkle is excited to again be participating in this year's PegaWorld Conference at the MGM Grand in Las Vegas.

Engage with us while at the show in a number of ways:

1. Stop by the Merkle booth and take one of the following demos:

  • U nlock the Power of your DMP with Pega & Adobe: See how Pega Marketing has been integrated with the Adobe Marketing Cloud, making Omni-Channel People Based Marketing a reality! Stop by our booth for a live demo and free assessment.
  • See Proof of Concepts Come to Life with Merkle Innovation Cloud (MIC) Demo: The Merkle Innovation Cloud enables brands to test the integration of people-based data and intelligence with leading marketing cloud technologies like Pega Marketing. Stop by our booth for a demo of how we’ve implemented Pega’s Customer Decision Hub to deliver Omni-Channel customer experiences from prospecting, through loyalty and win back.
  • Enhance your Decisioning Capabilities with a Solid Strategy: Lean on Merkle’s 10 years of decisioning expertise to build a customized roadmap that will take your marketing programs to the next level and deliver measurable increases in revenue via cross-sell, up-sell and retention.  We’ll help you leverage Pega Marketing and Pega platform to make people-based marketing a reality. 
  • Reduce Implementation Time with Industry Leading Prebuilt Solutions: Our prebuilt solutions accelerate the delivery of projects and the time it takes organizations to achieve self-sufficiency with Decisioning. We bring 10+ years of decisioning experience with world class brands who are seeing success with the right methodology and process to get actionable insights and a quicker return on investment. 

2. Come to one of our sessions taking place throughout the show.

See session details below.

3. Schedule time to meet with a member of our team

The team will be available for meetings throughout the show, or stop by our meeting suite to participate in one of our decisioning studio sessions.

4. Grab a drink with us

Join us for Cocktails on Sunday, June 3 following the start of the PegaWorld Welcome Reception.

How to Connect

Complete the form and someone from our team will reach out.

 

Our Sessions

Location: Grand Ballroom 121
Date/Time: 3:30pm, June 4

Fifth Third Bank has a vision: redefine the future of marketing - now - in order to effectively meet ever-evolving customer needs. To make this a reality, the Bank partnered with Pega to expand inbound marketing activities and transition outbound marketing capabilities. Learn how the Bank can now seamlessly engage with customers through any channel -- whether online or in person -- to deliver a consistent customer experience -- all powered by Pega's unique decisioning engine.

Speakers:

Ashley Wyant

VP, Decisioning Platform & Analytics

Jason Salzman

Senior Consultant

Location: Grand Ballroom 117
Date/Time: 11:45am, June 5

Rules are perfect for simple interactions that are consistent and easily predefined. But what happens when customers don’t follow the script? Today’s connected customer chooses their own journey - interacting with the brand on their own terms. Truly enabling unique and personalized customer interactions require a next generation blend of predictive and adaptive analytics along with a very different approach to business strategies. Join us to learn how Merkle together with GM OnStar is championing the centralized decisioning platform and developing a technical and strategic foundation that can be used in any interaction in real time to deliver an amazing customer experience that breaks all the rules.

Speakers:

David Russell

David Russell

Sr. Director of Decisioning

Travis Bradburn

Travis Bradburn

Manager, Enterprise Decision Management

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