Merkle and Merkle|RKG will be hosting a workshop at PhoCusWright 2015 taking place on November 17 - 19 at the Diplomat Resort & Spa in Hollywood, FL!
The PhoCusWright Conference is one of the premier travel events of the year. At this event you will learn from some of the best speakers in the travel industry as they share their knowledge and best practices - and discover the latest trends, innovation and technology shaping today's travel industry.
Participate in our workshop presented by Merkle's Matt Naeger, EVP of Digital Strategy & Ryan Gibson, EVP Marketing Strategy!
How to Drive Digital Reservations: 5 Strategies to Implement Now | Tuesday November 17 at 2:00pm
This workshop will deliver actionable ideas that you can apply to your programs today. In this session, we will share five ways you can drive more bookings from platforms you're likely already using in your digital marketing plan. From targeting audiences, to maximizing spend on Google, to getting connected with the right travelers on Facebook, we will share concrete practical examples. You'll learn how you can:
- Find customer audiences via paid search
- Use a gap analysis to align site content with traveler personas
- Maximize value from Facebook custom and managed audiences
- Optimize the value of your customer reviews
- Plan for and measure the effectiveness of a multi-channel marketing program
Be sure to use #Merkle5 when referencing the content presented during our workshop in your tweets!