Merkle is proud to be speaking at the PMSA 2014 Winter Symposium, taking place January 30 - 31, 2014 in Philadelphia, PA.
On Thursday, January 30, Andy Fisher, Chief Analytics Officer and Peter Vandre, Digital Analytics Practice Leader, Merkle will both lead a training workshop titled, "Digital Media Analytics."
This session will begin with a brief overview of the digital media ecosystem, and a discussion of data created within the ecosystem, including which data is available from which systems, and considerations on handling and using the data. Attendees will learn how to use the various data options to improve marketing, with emphasis on framework insights, targeting, and measurement.
The session will conclude with a close look at Digital Attribution, including the framework for comprehensive integrated measurement, functional component needs and best practices, analytical methods used, and special considerations for life sciences and pharma.
Upon completion of this workshop, you should be able to answer the following questions:
- Which data pieces are more relevant in today’s world?
- Which analytic methodologies can we use to measure sales impact, not just track engagements?
- Which channels are relevant, synergistic and how do we measure the channel’s ability to increase sales for customers?
To learn more about the Symposium and to register, visit their show site today. To set up a meeting with Andy or Peter at the show - or to speak with another member of our Analytics team, please email us directly!