The Pharmaceutical Management Science Association will be hosting its annual Winter Symposium January 18 - 19, 2018 at Caesars Palace in Las Vegas focused on multi-channel marketing.
Bret Baker, Associate Director of Analytics and Kent Groves, PhD, VP of Strategy for Merkle's Health team, will be presenting a session titled, "Optimizing Frequency, Sequencing and Messaging for Emails in a Portfolio of Products and Non-Personal Tactics," at 11:15am on Thursday, January 18.
Have a question? Email us at [email protected].
Optimizing Frequency, Sequencing and Messaging for Emails in a Portfolio of Products and Non-Personal Tactics
How do we know if we are serving our customers the right number of emails, and delivering the right message in the right order? Join us as we dive into the challenges marketers face in our rapidly evolving direct marketing ecosystem. Marketers worry that emails are getting lost in the clutter and that customers are becoming annoyed, opting-out, and disengaging. We see that, while email programs are showing positive ROI, open rates are decreasing, inbox placement is spotty, and clicks are virtually non-existent. Merkle’s session will introduce an innovative approach for your portfolio email strategy, which will drive improvement in content engagement and positive program lift.