Merkle is proud to be speaking at the 1st Annual Predictive Analytics World (PAW) Healthcare Conference, taking place October 6 and 7, 2014 in Boston.
At the Seaport World Trade Center in Boston, Shirish Dant, Head of Consumer Marketing and Market Insights, EmblemHealth, Shiv Gupta, Sr. Director, Merkle and David Magrini, Vice President, Merkle, will lead a session titled, "All Big Data is Local- Winning in the Payer Market."
The Affordable Care Act has presented MCO’s with challenges and opportunities; with one key challenge as growth in B2C sales on the state public exchanges. This case study demonstrates how EmblemHealth®— New York’s leading neighborhood health insurance and wellness company—leveraged third-party data assets and strong analytics to win in a localized market using a microtargeted B2C approach. This session also discusses how comprehensive data and analytics were used as a core strategy for winning in the health plan market.
For more information about the PAW Healthcare Conference and this event, please visit their event site. To set up a meeting with David, Shiv, or another member of our team, please contact our Events team today.