Merkle is a proud sponsor of the 2016 Premium Programmatic 360 event being held Thursday, December 1, 2016 in NYC.
This year's event will focus on evolving the business of paid media from static impression-driven models to more effective people-based media planning, targeting and delivery that creates meaningful engagement; and what it means for publishers, brands, agencies, and tech developers and their businesses in today’s rapidly evolving media landscape.
Impressions to People: Setting a New Standard for Paid Media
Impression aren’t served, they are made... on people. So why in media and advertising do we think that the rules are any different? In today’s media market, good enough is no longer good enough. It’s time to fix a broken ecosystem and define a new standard of targeting that moves beyond just checking the box on whether or not a pixel fires. It’s time to create an ecosystem guided by people-based, upfront, real-time planning and delivery to create meaningful engagements and lay a foundation for measurable results across any and all paid media campaigns and packages.
Global Chief Executive Officer - Merkle / CXM