We are excited to announce that Merkle's Coleen Kuehn, Chief Media Officer, will be speaking at the 2017 Programmatic I/O conference taking place October 25-26 in New York City.
Register for your seat today! Interested in finding out how Merkle can help you with your business challenges at this event? Fill out the form below to grab some time to chat.
Venue: New York Marriott Marquis
Ad Quality: Who's Responsible?
Many marketers now have rules in place to ensure they’re buying only well-vetted, certifiably-human and brand-safe media placements. But how can they be sure each partner is rising to that challenge? This “ecosystem" session will bring together a big brand marketer, a publisher, an agency and measurement vendor to discuss how all parties can strive for perfect accountability.
Panelists, in addition to Coleen:
- Jonah Goodhart, CEO and Co-Founder, Moat
- Shaune Kolber, Programmatic Creative & Ad Fraud Manager, Dell
Moderated by: Allison Schiff, Senior Editor, AdExchanger
Executive Vice President, General Manager, Travel, Media & Entertainment