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Programmatic I/O

May 23 - 25 | Las Vegas, Nevada

Event Details

Programmatic I/O Las Vegas brings the full digital marketing industry together for updates on privacy, the cookieless future, retail media, CTV trends, and much more. It is the best investment digital marketing professionals can make in professional growth each year. Our Director of Performance Media, Ilon Weeldreyer, will be presenting on Wednesday May 25 - see below for details!

Interested in meeting with our team? Schedule time here.

Our Sessions

Location: Grand Ballroom 121: Breakout 2
Date/Time: 5:45pm, May 25

When it comes to preparing for the cookieless future, financial services sets a high bar in terms of user privacy and adhering to regulations — which makes it a good example for the rest of us. As we embark on a cookieless future, learn how to vet and adopt privacy-compliant durable solutions. Understand nuances and risks for advertising while taking into account protected classes and HEC (housing, employment and credit) tactics on social platforms in a cookieless future. We will discuss best practices for navigating this process between advertisers, agencies, vendors, and legal+compliance teams, all while keeping an eye on performance.

 

Speaker:
Ilon Weeldreyer

Ilon Weeldreyer

Director, Performance Media, Merkle

In Our Company