Merkle is proud to be speaking at the 2016 Programmatic Summit, taking place in Los Angeles, CA on November 14.On Monday, November 14, Mac Delaney, Vice President, Head of Programmatic at Merkle, will deliver a session titled, "Data Transparency and Targeting Beyond the Cookie."
This is a session you won't want to miss! To set up a meeting with a member of the Merkle team at the Summit, please complete the form below.
Data Transparency and Targeting Beyond the Cookie
As programmatic has become more sophisticated, the use of first-party data and device ID-based audience segments is on the rise. Learn how the industry is targeting audiences in a more thoughtful way, and gain an understanding of how the rise of user-level targeting impacts campaign measurement and performance.
SVP, Media Investment and Innovation