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October 10

Event Details

Join Merkle's Lauren Polinsky as she leads a number of sessions at this year's Pubcon conference in Las Vegas.

Mobile Conversion Organization and AMP
Tuesday, October 11, 10:10am - 11:20am
Moderated by: Kristopher Jones, Founder, LSEO.com
Panelists Include: Lauren Polinsky, Associate Director, Merkle & Scott Hendison, CEO & President, Search Commander, Inc.

This session will look at maximizing mobile conversions in three parts; mobile lead-gen and how advertisers can use pay-per-call marketing to improve mobile conversion optimization. Scoring more mobile conversions by providing easy, creative, and actionable tips, and user behavior while using mobile devices and how marketers can tune their strategies to capture and leverage this very specific user intent.

Local Markets: Enterprise vs SMB
Tuesday, October 11, 3:10pm - 4:15pm
Moderated by: Greg Gifford, Director of Search and Social, DealerOn
Panelists Include: Lauren Polinsky, Associate Director, Merkle & Mary Bowling, SEO Consultant, Ignitor Digital

This session will look at different aspects of marketing local businesses online and discuss how each type (big or small) may have a natural advantage in certain aspects.

Interactive Site Reviews: Focus on Mobile
Wednesday, October 12, 3:55pm - 5:00pm
Moderated by: Jake Baillie, Junior Industrialist
Panelists Include: Lauren Polinsky, Associate Director, Merkle; John Busby, SVP, Marchex Institute, Marchex; Aleyda Solis, International SEO Consultant & Founder, Orainti & Cindy Krum, CEO & Founder, MobileMoxie

Get your website reviewed live by a panel of Search Engine Optimization experts in a session focused on Organic Search and Mobile Optimization. Sites will be reviewed for architecture, content, meta tags, and linking. This is a great opportunity to learn from the successes and mistakes of others. It is also a great place to ask very specific questions about your own site and its SEO. Bring your business card to the moderator or any panelist at the beginning of the session to have your site reviewed live!

Join Lauren at any one of these sessions, or fill out the below form to reach out to the Merkle team for more information!

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