Merkle is excited to be speaking at RampUp LiveRamp Summit 2020 in San Francisco, CA!
In it's 8th year, RampUp is known as the place to be for candid discussions on Mar Tech, customer experience, and data regulation.
Maintaining Addressability in a Changing World
As a result the loss of third-party cookies, changing consumer preference, and new technologies, advertisers are losing their ability to address audiences across channels. This leads to gaps in measurement and understanding the customer journey. Learn how you can maintain end-to-end addressability in an ecosystem where the only constant is change.
Alison Gensheimer, VP, Digital Marketing, Wells Fargo
Jeremy Steinberg, Global Head of Ecosystem, MediaMath
Karlene O'Hara, SVP, Product Management, IPG
Moderator: Ronan Shields, Reporter, AdWeek
President, Merkury, Chief Product & Data Officer, Merkle