Customer expectations and behaviors have shifted dramatically, not just because of the pandemic but because new technologies can now be leveraged to meet evolving demands. And because customer signals are everywhere, it becomes more important than ever for B2B marketers to engage with potential and existing buyers at the right time, with the right message, and most importantly consistently and at scale.
The Reimagining CX Experience event brings together industry experts for an in-depth discussion on reimagining your brand’s customer experience to accelerate results and remain future-ready in the coming year…and beyond.
Trends in B2B and CX
Digital transformation and the global pandemic have caused a fundamental change in how to engage with B2B buyers and the overall customer and brand experience. Expectations have also increased, driven by the rise in Millennial B2B decision-makers. Join Matthew Powell in this session as he talks through the B2B CX trends of 2021 from B2B International’s latest research, and how these trends will shift and evolve as we look ahead into 2022.
Vice President, North America – B2B International, a Merkle company