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Roundtable: Capitalizing on the growth of eRetail

November 17 | Virtual

Event Details

Merkle and Google are hosting a roundtable session on November 17 to discuss the growing trend of Retail Media Networks (RMN) and the evolving retail media landscape.

Over the past 18-24 months, there has been a surge in RMN’s with retailers and CPGs looking to maximize the use of first party data, personalize experiences, build direct-to-consumer relationships and innovate across an evolving retail landscape.

Some topics we’ll explore during this session:

  • The evolving landscape and how to adapt to be successful
  • How Google is supporting retailers and CPGs in this new world
  • The challenges retailers face and how organizations can build a stronger brand
  • What CPGs are looking for in their RMN relationships

Join Merkle’s Janine Flaccavento, SVP Media Solutions, New Stream Media and e-retail, and Google’s Head of Industry, Mauricio O’Connell, as they discuss this evolution.

Interested? Complete the form to request your invite.

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