Merkle and Google are hosting a roundtable session on November 17 to discuss the growing trend of Retail Media Networks (RMN) and the evolving retail media landscape.
Over the past 18-24 months, there has been a surge in RMN’s with retailers and CPGs looking to maximize the use of first party data, personalize experiences, build direct-to-consumer relationships and innovate across an evolving retail landscape.
Some topics we’ll explore during this session:
- The evolving landscape and how to adapt to be successful
- How Google is supporting retailers and CPGs in this new world
- The challenges retailers face and how organizations can build a stronger brand
- What CPGs are looking for in their RMN relationships
Join Merkle’s Janine Flaccavento, SVP Media Solutions, New Stream Media and e-retail, and Google’s Head of Industry, Mauricio O’Connell, as they discuss this evolution.
Interested? Complete the form to request your invite.