Merkle, Cardinal Path and Google are hosting a roundtable session on December 3rd to discuss the challenges of data ownership and how your media program can mature when you get it right.
This challenge of owning customer data plus accessing that data to make decisions that can propel your media program is critical for marketers, and relies on establishing a framework and implementing the right technology to meet these needs.
Join this session to learn more and how to get started. Some topics we’ll explore:
- Why your brand should own its data for better decisioning and how to own your data with licensing
- Best practices for establishing a framework and benchmarks to drive results
- Ways to measure data when ownership pillars are established
- Evaluating and implementing the right technology
Join Google’s Director of Agency Platforms, Marta Martinez; Merkle’s Jordan Cardonick, VP, Analytics; and Cardinal Path’s Co-CEO, Corey Koberg, as they discuss owning data.
Interested? Complete the form to request your invite.