Merkle and Amazon are hosting two roundtable sessions on September 16 to discuss audience strategy. Learn how to leverage Amazon’s first party data to expand your audience reach and discuss the strategies needed to increase brand awareness. Some topics we’ll explore include:
- How to tap into/leverage Amazon’s first party data
- Strategies to retarget audiences
- Data fidelity considerations for an audience first approach
Join Merkle's Danielle Waller, Sr. Manager, Amazon & eRetail together with Amazon's Vinny Rinaldi, Principal, Programmatic Partner Manager as they discuss the strategies you need to implement.
Interested? Complete the form to request your invite.