Join us at the 2015 SAS Premier Business Leadership Series taking place October 27 - 29 at The Bellagio Hotel in Las Vegas!
A successful leader is part mananger, part visionary and part evangelist. At The Premier Business Leadership Series, you will receive the information and tools you need to start in every one of these roles, and the inspiration to never stop innovating. This invitation-only event for senior executives and decision makers will allow you to discover the possibilities and opportunities that arise when advanced analytics and modern leadership strategies are combined.
On Wednesday, October 28 at 4:45pm Merkle's Chief Technology Officer, Matt Mobley, will present "People Based Marketing: At the Confluence of All Your Biggest Data Problems." Our ability to focus our marketing efforts on the individual consumer further up the marketing funnel is shining a light on the biggest issues with data and technology. Your organization has made decisions to move marketing programs ahead only to find that they have created the next data silo, which limits your ability to pursue people based marketing efforts. We will look at the three key items you should task every person involved in your marketing stack – internal owners or external partners – with delivering. We’ll then discuss these three key items in context of identity, advertising technology and marketing technology. Every person, process and technology should contribute to data mobility, audience portability and shared insights.