We are looking forward to speaking at this year's Shopper Marketing Conference & Expo taking place October 13 - 15 in Minneapolis, MN! The Shopper Marketing Conference & Expo is the world's largest event for shopper and retail marketing professionals. The Conference features world-class keynotes and case studies that address digital media, the omnichannel shopper, programmatic platforms, insights to activation, leveraging mobile and social and loyalty.
On Wednesday, October 14, from 2:00 - 2:45, Merkle's Matt Moble, EVP & CTO, along with Kimberly-Clark Corporation's Mayur Gupta, Global Head of Marketing, Technology & Innovation, will present "Kimberly-Clark: Harnessing Big Data to Enable Relevant, Targeted Consumer Insight".
The path to purchase needs of today’s “always on” consumers are changing - and the technologies to engage them are evolving even faster. Marketers must now embrace a new approach to all consumer interactions, striking a balance between traditional, proven marketing models and the latest innovations and channel developments. Kimberly-Clark and Merkle will demonstrate how they’ve worked together harnessing consumer insights from the biggest of data sets: a 360-degree view of individually known current consumers, supplemented by (a.) broadly available information, (b.) an assortment of “digital exhaust,” and (c.) the nascent “Internet of Things.” Applied at the individual consumer level, Kimberly-Clark has driven key metrics – engagement, LifeTime Value – while creating competitive advantage. Brand marketers now have the means to have meaningful and robust conversations with individual consumers. Attendees will:
- Discover new technologies that drive consumer behaviors and insights.
- Learn about new technologies, evolving consumer choices and a wide array of marketing tactics.
- Explore how to build marketing relevance and consumer engagement brand by brand.