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SMX Advanced

June 3 - 5 | Seattle, WA

Event Details

We were proud to sponsor, exhibit and speak at the 2019 SMX Advanced conference taking place June 3-5, 2019 in Seattle, WA.

SMX Advanced is the only conference designed exclusively for experienced search marketers. Sessions are fast-paced, Q&A-packed, always informative - this once-a-year event is your place to learn advanced SEO and SEM tactics.

Request a meeting with the onsite team!

Our Sessions

Date/Time: 9:00am, June 4

Things continue to change rapidly in the world of SEO. In this wide-ranging keynote, you'll hear insights into what's happening with technical SEO, important considerations for in-house SEOs and an insider's perspective into the world of agency SEOs, and what to expect going forward.

Speakers:

  • Jessica Bowman: Founder, SEOinhouse.com
  • Alexis Sanders: Technical SEO Account Manager, Merkle

Moderator:

  • Detlef Johnson: Owner, Search Return

Speaker:

Alexis Sanders

Alexis Sanders

Technical SEO Manager

Date/Time: 11:00am, June 4

In this signature SMX Advanced session, our expert panelists will present original research and highly-insightful observations including:
- The impact of match type changes.
- How search and e-commerce auctions really work.
- New developments in attribution modeling.
- Linear regressions.
- Much more!

Honoring a land-standing SMX Advanced tradition, these distinguished marketing scientists are presented with the highly-coveted Mad Scientist lab coat as they deliver their latest search discoveries and insights.

Speakers:

  • Maria Corcoran: Search Marketing Program Manger, Adobe
  • Andy Taylor: Associate Director of Research, Merkle

Moderator:

  • Matt Van Wagner: President, Find Me Faster

Speaker:

Andy Taylor

Andy Taylor

Associate Director of Research

Date/Time: 3:15pm, June 4

Amazon is now the third-biggest digital ad seller behind Google and Facebook, and it's growing faster than any other platform out there. Yet, while Amazon's ad platform has made strides, it still lacks the sophisticated functionality of its competitors.

Attend this clinic for the opportunity to discuss specific tactics and best practices for leveraging Sponsored Products, Sponsored Brands and Product Display Ads as well as Amazon's other advertising offerings.

Speakers:

  • Todd Bowman: Sr. Director, Amazon and eRetail, Merkle

Moderator:

  • Ginny Marvin: Editor-in-Chief, Third Door Media, Inc.

Speaker:

Todd Bowman

Todd Bowman

Sr. Director, Amazon & eRetail

Date/Time: 3:15pm, June 4

Structured data (aka schema) drives both Position Zero/featured snippets in the SERPs and answers to voice queries on Google Home and Google Assistant.

Attend this session for:

  • Advanced tactics that ensure your sites rank well by making content accessible to search engines.
  • Top on how to implement, test and validate structured data.
  • Advice for how to future-proof content to avoid getting left out of the voice search conversation.

Speakers:

  • Max Prin: Head of Technical SEO, Merkle

Moderator:

  • Chris Sherman: Partner & VP Event Programming, Third Door Media, Inc.

Speaker:

Max Prin

Max Prin

Head of Technical SEO

Date/Time: 2:30pm, June 5

Google, Bing, YouTube, Facebook, Instagram, Amazon — they are all proven channels for driving commerce sales. They are also highly competitive, which means you must be at the top of your game to beat your competitors.

In this session, our expert speakers will discuss ways they've executed, optimized and measured campaigns across search, social and marketplace channels that deliver new customers, up-sell existing customers and enhance brand loyalty — all while maximizing ROAS.

Speakers:

  • Joe Martinez: Director of Client Strategy, Clix Marketing
  • Susan Wenograd: Account Group Director, Aimclear
  • Danielle Waller: Manager, Amazon & eRetail, Merkle

Moderator:

  • Ginny Marvin: Editor-in-Chief, Third Door Media, Inc.

 

Speaker:

Danielle Waller

Danielle Waller

Manager, Amazon & Product Marketplaces

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