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SMX Advanced

June 3 - 5 | Seattle, WA

Event Details

We were proud to sponsor, exhibit and speak at the 2019 SMX Advanced conference taking place June 3-5, 2019 in Seattle, WA.

SMX Advanced is the only conference designed exclusively for experienced search marketers. Sessions are fast-paced, Q&A-packed, always informative - this once-a-year event is your place to learn advanced SEO and SEM tactics.

Request a meeting with the onsite team!

Our Sessions

Date/Time: 9:00am, June 4

SEO has never been one-size-fits-all. Strategies, tactics and priorities differ depending on whether you work in-house or at an agency, on-page or with the code.

Regardless of the description that fits you, this keynote has you covered.

Search Engine Land's in-house SEO expert, Jessica Bowman, and technical SEO pro, Detlev Johnson, will join with agency rockstar Alexis Sanders for a one-of-a-kind, panoramic view of SEO. Join them for a dive deep into emerging advanced tactics, changes in the ecosystem, and what makes an SEO successful.

Topics will include...

  • Pitching and building an in-house SEO army.
  • Optimizing the SEO/developer relationship.
  • Agency SEO is different. What it takes to win.
  • ...and loads more.

You'll walk away with proven strategies and actionable tactics that empower you to meet today's SEO challenges with confidence.

Speakers:

  • Jessica Bowman: Founder, SEOinhouse.com
  • Alexis Sanders: Technical SEO Account Manager, Merkle

Moderator:

  • Detlef Johnson: Owner, Search Return

Speaker:

Alexis Sanders

Alexis Sanders

Technical SEO Manager

Date/Time: 11:00am, June 4

In this signature SMX Advanced session, our expert panelists will present original research and highly-insightful observations including:
- The impact of match type changes.
- How search and e-commerce auctions really work.
- New developments in attribution modeling.
- Linear regressions.
- Much more!

Honoring a land-standing SMX Advanced tradition, these distinguished marketing scientists are presented with the highly-coveted Mad Scientist lab coat as they deliver their latest search discoveries and insights.

Speakers:

  • Maria Corcoran: Search Marketing Program Manger, Adobe
  • Andreas Reiffen: CEO & Founder, Crealytics Inc

  • Andy Taylor: Associate Director of Research, Merkle

Moderator:

  • Matt Van Wagner: President, Find Me Faster

Speaker:

Andy Taylor

Andy Taylor

Director of Research

Date/Time: 3:15pm, June 4

Amazon is now the third-biggest digital ad seller behind Google and Facebook, and it's growing faster than any other platform out there. Yet, while Amazon's ad platform has made strides, it still lacks the sophisticated functionality of its competitors.

Attend this clinic for the opportunity to discuss specific tactics and best practices for leveraging Sponsored Products, Sponsored Brands and Product Display Ads as well as Amazon's other advertising offerings.

Speakers:

  • Todd Bowman: Sr. Director, Amazon and eRetail, Merkle
  • Bryant Garvin: Partner, Head of Acquisition, Chamber.media

Moderator:

  • Ginny Marvin: Editor-in-Chief, Third Door Media, Inc.

Speaker:

Todd Bowman

Todd Bowman

Sr. Director, Amazon & eRetail

Date/Time: 3:15pm, June 4

Structured data (aka schema) drives both Position Zero/featured snippets in the SERPs and answers to voice queries on Google Home and Google Assistant.

Attend this session for:

  • Advanced tactics that ensure your sites rank well by making content accessible to search engines.
  • Top on how to implement, test and validate structured data.
  • Advice for how to future-proof content to avoid getting left out of the voice search conversation.

Speakers:

  • Cata Milos: Senior Program Manager, Microsoft
  • Max Prin: Head of Technical SEO, Merkle

Moderator:

  • Chris Sherman: Partner & VP Event Programming, Third Door Media, Inc.

Speaker:

Max Prin

Max Prin

Head of Technical SEO

Date/Time: 2:30pm, June 5

Google, Microsoft, YouTube, Facebook, Instagram, Amazon – they are all proven channels for driving commerce sales. They are also highly competitive, which means you must be at the top of your game to beat your competitors.

In this session, our expert speakers will discuss ways they've executed, optimized and measured campaigns across search, social and marketplace channels that deliver new customers, up-sell existing customers and enhance brand loyalty — all while maximizing ROAS.

Speakers:

  • Joe Martinez: Director of Client Strategy, Clix Marketing
  • Susan Wenograd: Account Group Director, Aimclear
  • Danielle Waller: Senior Manager, Amazon & eRetail, Merkle

Moderator:

  • Ginny Marvin: Editor-in-Chief, Third Door Media, Inc.

 

Speaker:

Danielle Waller

Danielle Waller

Senior Manager, Amazon & eRetail

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