SMX Advanced will provide search marketers with the latest, most sophisticated search marketing tactics. Learn how to drive more awareness, traffic, conversions, and profits with sophisticated, brand-safe paid and organic search marketing tactics that give you an edge over the competition and drive real results.
Interested in attending? We have limited passes available. Request a pass here.
Igniting Cross-Channel Collaboration Between Paid and Organic Search
Paid and organic search both play on the same SERP, but few teams are creating a collaborative space between those channels that produces tangible, impactful cross-channel initiatives.
Join Merkle's Gaia Read, Senior Manager of Performance Media, and Andreah McCartney, Senior Manager of SEO, as they explore how you can do just that.
After this session, you'll be able to
- Bridge the gap between teams
- Understand how the combination of paid and organic search can solve business problems
- Identify the most impactful cross-channel solutions