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SMX Convert

August 17 | Virtual

Event Details

At SMX Convert attendees will experience a deep dive into organic and paid search conversion optimization that will equip them with actionable tactics needed to drive search marketing success. Paid search sessions will explore optimization strategies across the growing spectrum of search ad formats, from Shopping to Responsive Search Ads to Showcase Ads and more. On the organic side, sessions will cover on-SERP elements like Featured Snippets, Image Packs, Map Packs, and People Also Ask — all of which can give your brand visibility far and above the rest.

Interested in meeting with our speaker? Request a consultation here.

Our Sessions

Location: Virtual
Date/Time: 2:05pm, August 17

The pieces are coming together, but we're not done yet. Analyzing the effectiveness of your content strategy is a vital component to growing not only an organic search program but ourselves as SEOs.

Join Alexis Sanders, SEO Associate Director at Merkle, for the final segment of your SEO learning journey to learn fresh tips for demonstrating the value of search through qualitative testing with core audiences.

After this segment, you’ll be able to:

  • Understand the challenges of testing content strategy
  • Forecast potential for net new content
  • Quantify organic search value of content updates
Speaker:
Alexis Sanders

Alexis Sanders

Technical SEO Manager

Location: Virtual
Date/Time: 2:45pm, August 17

Your journey isn't over yet... join us for Overtime, where we'll host the speakers from today's SEO presentations and get their insights on audience questions gathered throughout the day. 

Panelists:

  • Alexis Sanders, Director, SEO, Merkle
  • Billie Hyde, Senior Account Manager, The SEO Works

  • Aleyda Solis, International SEO Consultant and Founder, Orainti

  • Eve Sangenito, Director, Perficient

Moderator:

  • George Nguyen, Editor, Search Engine Land

Speaker:
Alexis Sanders

Alexis Sanders

Technical SEO Manager