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SMX East

October 24 - 26 | New York City, NY

Event Details

We are pleased to announce that Merkle will have two sessions at the the 2017 SMX East Conference taking place October 24 - 26 in New York City.

Attend SMX East for a deep dive into SEO and SEM tactics that tackle the search marketing challenges you're confronting and inspire you with new ideas.  This conference is entirely devoted to search marketing and how search fits into the marketing mix. It provides a welcoming environment for digital marketers and a "home" for dedicated search marketers, a place where everyone "gets it."


Our Sessions

Date/Time: 9:00am, October 24

From initial structure to ongoing optimization and last minute tips for holiday success, our panelists will share tips and strategies to systematically and creatively cultivate your Bing and Google Shopping Campaigns into healthy, productive year-round ROAS generators.

Additional Panelists:

  • Cady Condyles, Sr. Product Marketing Manager, Bing Ads, Microsoft
  • Jake Favaro, Sr. Director of Client Services, 3Q Digital
  • Moderator: Ginny Marvin, Contributing Editor, Marketing Land


Jared DeSisto

Jared DeSisto

Associate Director, SEM and Feeds

Date/Time: 1:30pm, October 24

You're already successful with Product Listing Ads and Product Ads. Now your focus is on building product search campaigns to drive sales on other channels, including Facebook, Pinterest and Amazon.

In this session, our expert speakers will address opportunities that each of these platforms represent and help retailers ramp up for the holidays.


Todd Bowman

Todd Bowman

Sr. Director, Amazon & eRetail

Date/Time: 10:45am, October 26

Users expect dynamic, responsive and interactive web sites that are not just functional but also super fast. JavaScript is one of the many underlining technologies that helps developers build these types of web sites. PWAs (progressive web apps) is a web technology that lets you create responsive application-like experiences for both mobile and desktop devices.

It's crucial for SEOs to understand how use JavaScript and PWAs to make them search engine friendly. This panel explores the challenges with building this new generation of fast and functional sites, offering tips and techniques to ensure content is accessible to search engines and will rank well in search results.

Additional Speakers:

  • Vadim Supitskiy – VP of Software Engineering, Forbes


Max Prin

Max Prin

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