SMX West

March 21 - 23 | San Jose, CA

Event Details

We are thrilled to participate in three sessions at the 2017 SMX West conference taking place March 21-23 at the San Jose McEnery Convention Center. 

Check out the details of our sessions below:

 

Our Sessions

Date/Time: 12:45pm, March 21

Many retailers generate up to 50 percent of their annual sales during holidays and special events throughout the year. Even those that don't make the most of their SEM-powered shopping campaigns to maximize revenue and fend off competition by successfully using the Google & Bing shopping platforms.

In this session, you'll learn how to take your shopping campaigns to the next level with insights from holiday season results, detailed feed optimization tricks, campaign structure insights and more. Plan your 2017 holiday campaigns early this year.

Speaker:

Todd Bowman

Todd Bowman

Sr. Director, SEM & FEEDS

Date/Time: 10:20am, March 22

When it launched in late 2015, Customer Match was lauded as a game-changer for Google, allowing advertisers to target users based on email addresses. This opened up new possibilities for targeting, messaging, bidding and landing pages; and it has been powerful for reactivating dormant buyers and email list unsubscribers for advertisers.

This session explores the challenges of Customer Match with building lists that meet Google's minimum audience size requirements (particularly for B2B brands), and compares potential volume and value to the more established RLSA products. You'll learn how to maximize the use of these tools and discover where the best value lies.

Speaker:

Andy Taylor

Andy Taylor

Associate Director of Research

Date/Time: 9:55am, March 22

There's no point in crafting optimized SEO content if search engines can't read and process it. Over the years, Google has become better at crawling, understanding and indexing dynamic websites. But there are still situations where GoogleBot can't access content within JavaScript, leading to problems with indexing and poor rankings.

Speaker:

Max Prin

Max Prin

Date/Time: 9:00am, March 23

Whether it's Mother's Day, back to school or a holiday or seasonal push, SEOs should be creating the right foundation to drive growth well in advance of a special event. Pages need to be set up, backlinks need to be built, and site structure needs to be decided well before the busy season hits.

Attend this session to learn what you can do to attract visitors and drive incremental dollars during your next event or seasonal or holiday campaign.

Speaker:

Laura Scott

Laura Scott

Retail Marketing Manager

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