Event Details
We are thrilled to participate in three sessions at the 2017 SMX West conference taking place March 21-23 at the San Jose McEnery Convention Center.
Check out the details of our sessions below:
Our Sessions
Getting the Most Out Of Google & Bing Shopping
Many retailers generate up to 50 percent of their annual sales during holidays and special events throughout the year. Even those that don't make the most of their SEM-powered shopping campaigns to maximize revenue and fend off competition by successfully using the Google & Bing shopping platforms.
In this session, you'll learn how to take your shopping campaigns to the next level with insights from holiday season results, detailed feed optimization tricks, campaign structure insights and more. Plan your 2017 holiday campaigns early this year.
The Lowdown On Google Customer Match
When it launched in late 2015, Customer Match was lauded as a game-changer for Google, allowing advertisers to target users based on email addresses. This opened up new possibilities for targeting, messaging, bidding and landing pages; and it has been powerful for reactivating dormant buyers and email list unsubscribers for advertisers.
This session explores the challenges of Customer Match with building lists that meet Google's minimum audience size requirements (particularly for B2B brands), and compares potential volume and value to the more established RLSA products. You'll learn how to maximize the use of these tools and discover where the best value lies.
What To Do When Google Can’t Understand Your JavaScript
There's no point in crafting optimized SEO content if search engines can't read and process it. Over the years, Google has become better at crawling, understanding and indexing dynamic websites. But there are still situations where GoogleBot can't access content within JavaScript, leading to problems with indexing and poor rankings.
Tis the Season: SEO For Annual Events
Whether it's Mother's Day, back to school or a holiday or seasonal push, SEOs should be creating the right foundation to drive growth well in advance of a special event. Pages need to be set up, backlinks need to be built, and site structure needs to be decided well before the busy season hits.
Attend this session to learn what you can do to attract visitors and drive incremental dollars during your next event or seasonal or holiday campaign.
