Join Merkle's Max Prin, Head of Technical SEO as he presents at SMX West. This year's SMX West show, scheduled for January 30 - 31 at the San Jose convention center, provides two days of expert-led, tactic-rich SEO and SEM sessions, more intimate networking, and an opportunity to learn from leading marketing solution providers.
Mobile First Indexing & Mobile Friendly SEO
Not focused on delivering a great user experience to mobile users? You are missing a huge and growing opportunity.
Start by understanding the difference between mobile-first indexing and mobile-friendly SEO. Though linked at the hip, they are not the same. Mobile-first indexing means that Google's crawlers now primarily see your web pages as they are rendered by a smartphone. SEO for the mobile-first index is different from traditional SEO.
In this session, you'll learn how to construct a mobile-friendly SEO site for search engines that delivers exceptional user experiences for your human visitors.