Join Merkle's Max Prin, Head of Technical SEO and Todd Bowman, Director, Amazon & eRetail, as they presents at this year's conference. This year's SMX West show, scheduled for January 30 - 31 at the San Jose convention center, provides two days of expert-led, tactic-rich SEO and SEM sessions, more intimate networking, and an opportunity to learn from leading marketing solution providers.
Mobile First Indexing & Mobile Friendly SEO
Not focused on delivering a great user experience to mobile users? You are missing a huge and growing opportunity.
Start by understanding the difference between mobile-first indexing and mobile-friendly SEO. Though linked at the hip, they are not the same. Mobile-first indexing means that Google's crawlers now primarily see your web pages as they are rendered by a smartphone. SEO for the mobile-first index is different from traditional SEO.
In this session, you'll learn how to construct a mobile-friendly SEO site for search engines that delivers exceptional user experiences for your human visitors.
Leveraging Amazon Ads & Other Product Marketplace Opportunities
For marketers selling on Amazon, getting your products to show up in search results is imperative... especially now that Amazon is the third biggest digital ad seller behind Google and Facebook. Yet, while Amazon's ad platform has made strides, it still lacks the sophisticated functionality of its competitors.
In this session, you'll learn tactics and best practices for leveraging Sponsored Products, Sponsored Brands, Product Display Ads as well as Amazon's other advertising offerings. You'll also understand the broader e-commerce marketplace landscape and where our expert speakers see opportunities.
Sr. Director, Amazon & eRetail