Join DWA, A Merkle Company's Anthony Tedesco, Sr. Search Program Manager, and Merkle's Abby Hamilton, SEO Associate Manager, as they present at this year's conference. This year's SMX West show, scheduled for February 19 - 20 at the San Jose convention center, provides two days of expert-led, tactic-rich SEO and SEM sessions, more intimate networking, and an opportunity to learn from leading marketing solution providers.
Leveraging Schema And Structured Data For Maximum Effect
After this session, you will be able to:
- Understand how search engines render and see your content and extract structured data to power rich experiences
- Discover tools and resources that can help you to easily generate and test structured markup
- Increase the likelihood of you content displaying as rich-results, which have been found to increase click-through rate
- Fully realize the role semantic markup plays in determining the searcher experience and what types of schema you should use for best results
Merkle Inc., SEO Associate Manager @abbynhamilton
Microsoft, Principal Program Manager @catam
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman
SEO Associate Manger
Everybody’s Hands Go Up! | How to Win Offline Purchasers Online.
In this presentation, Tedesco walks through how to optimize paid search efforts to identify and ultimately convert “hand raisers,” or B2B customers who have shown interest in a brand, through a mix of internal alignment with sales and considering sales data in bidding tactics.